With $6 billion in political ad spending forecast for 2020, radio could reap more than just a revenue windfall. The demand will put pressure on inventory, which could drive spot rates up. Non-political advertisers unable to get on TV could heighten the demand for radio even more. “We’re expecting it to be a record-setting political year for radio,” says Entercom’s Weezie Kramer in “Radio Industry Forecast – 2020,” a special series running this week in Inside Radio. Read more
- Outside The Big Cities Podcast Listening Grows, Even As Radio Use Holds Strong.
- Leslie Fitzsimmons Captains Sales & Marketing At BeasleyXP.
- ‘Dial Up The Moment’ Is SiriusXM’s New Experiential Marketing Push.
- WFAN Trying Different Talent Mixes Ahead Of Francesa’s Departure.
- KKBQ’s Kevin Kline To Run 300 Miles In Alaska’s Arctic Circle For Pediatric Cancer.
- ESPN Hits New Highs For Its Podcast Downloads And Audience Reach.
- News Bites: Salem Radio Network, Christmas Flips, ‘KFI PastaThon,’ ‘Resistance Radio.’
- Report: Radio Plays Outsized Role In Small And Mid-Market America.
- Borrell: Digital Services Still Dominating Marketing Budgets In 2020.
- RAB: Commercial Creative Matters For Auto Advertising On Radio.
- Illinois University Is Hamstringing Radio Reporters, Press Rights Groups Allege.
- Townsquare Launches Urban-Formatted ‘XXL Higher Level Radio.’