Trick question: What’s television’s favorite ad option? If you said radio, you’d be spot on, according to a new report that shows more TV stations buy time on radio than on any other media. Mixpo and PromaxBDA surveyed more than 200 TV broadcasters in over 60 markets finding that radio was used by 30% of outlets.
Townsquare Media today became the first radio company to go public in more than a decade as shares of the group began trading on the New York Stock Exchange under the symbol “TSQ.” Townsquare earlier had pegged its debut price at $14 to $16 per share, but ultimately priced the IPO at a more conservative $11 per share. Even so, by the closing bell the stock price had fallen 7%. MORE
Entercom soft AC KOSI, Denver (101.1) morning co-host Denise Plante has signed a 3 and one-half year contract renewal with the station. Known as “Denver's Disorganized Diva,” Plante will continue to work alongside Murphy Huston on the "Murphy & Denise Morning Show.” She also hosts “Colorado and Company” on Gannett’s NBC affiliate KUSA.
The Associated Press has a new head of U.S. radio, part of a quarter of appointments at the global news gathering and distribution service. Denise Vance is appointed head of U.S. video and radio, continuing to oversee video and audio newsgathering and production in North America. The 20-year AP vet was most recently deputy director of U.S. broadcast news.
In its third acquisition in three months, WideOrbit has struck a deal to buy the Swedish advertising management software company Admeta. Used by publishers for digital programming sales, WideOrbit plans to leverage Admeta’s optimization technology to create programmatic selling systems for both broadcast and digital. MORE
Showcasing the power of radio – not to mention a bit of sexy literature – stations are apparently getting requests for a new commercial for the upcoming “50 Shades of Grey” movie. The film won’t be out until next Valentine’s Day but Universal Pictures is releasing the trailer today. MORE
As talk radio struggles to find young, new voices for the format, one of the highest-profile hosts says he’s leaving the airwaves. Andy Dean will step down from his hosting duties of the syndicated “America Now” on August 8 after three years. The 33-year old is leaving to run his technology company ConnectPal full-time. MORE
It wasn’t just Germany that won the World Cup. So did broadcasters, putting record ratings in the net, so to speak. For ESPN’s English-language audio broadcasts, the biggest draw wasn’t the finale, instead it was the U.S.-Germany matchup that brought a record-setting streaming audience. MORE