Every day, just about 2 in 3 U.S. adults tune into AM/FM radio. Radio also has the biggest share of time spent listening (41%) as Americans spend twice as much time with AM/FM than streaming audio pureplays. To get a deeper understanding of today’s radio listeners, Edison and NPR teamed up on a study that segments the radio audience based on what motivates their listening, their engagement with what they hear and what they’re getting from the medium. Read more
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