After sticking a toe in radio several years ago, major consumer packaged goods advertisers are increasing their radio budgets. CPG companies are on track to spend more than $100 million on radio this year after allocating only a few million dollars to the medium in 2016. At the same time, big billion dollars advertisers like Procter & Gamble are expanding beyond just using network radio and are adding national spot radio to their campaigns. Read more
- RAB Podcast: John Beck Brings Corporate Smarts To Station Ownership.
- How KQED Transformed Into A Multi-Platform Media Powerhouse.
- City Will Cover Tower Installation Costs For WNOO Chattanooga.
- Werk It Survey: Female Podcasters Earn Less Than Male Counterparts.
- Gow Media Partners With VSiN For Sports Betting Radio Network.
- Radio Talent Institutes Begin Monday In Boston And Koxville.
- Nick Cannon To Anchor Mornings At L.A.’s ‘Power 106.’
- NJBA: Radio Delivers Younger, More Affluent Audiences Than TV.
- iHeart Serves Up Food Podcast Featuring TV Chef Marc Murphy.
- News Bites: Rick & Bubba, Joey Hudson, LiveXLive, WUSY.
- Pandora Opens In-House Audio Creative Consultancy.
- Laughs, Stories And A Few Tears From NJBA Hall Of Fame Inductees.