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Inside Story: Radio’s Katrina Role Leaves Lasting Impression.

They were there. And they’ll never forget. In the eye of the storm, broadcasters who endured Hurricane Katrina’s wrath 10 years ago recognized that their mission as public servants would never be more essential. No TV, no Internet, no electricity, meaning that radio was the single media resource to reach the people of New Orleans.

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  • 10 Years On, New Orleans Radio Looks Ahead.

    As national media offers pervasive acknowledgement of the 10-year anniversary of Hurricane Katrina’s catastrophic impact on New Orleans, radio stations within the market are taking a more personal approach. For those that endured it, their focus is centered on the social and economic progress in the years since.

    • icon Updated: 4:57 am
  • How Katrina Changed Gulf Coast Ad Landscape.

    Ask radio managers how Katrina impacted the New Orleans ad marketplace in, and their collective response is: The Great Recession had a more marked impact. Says Bryan Rhodes, OM for Coast Radio Group, “Of course, we were impacted by the storm, but the biggest disaster we dealt with in terms of advertising was the financial crisis.”

    • icon Updated: 4:55 am
  • Post-Katrina, More News Outlets on New Orleans Dial.

    Before 2005, New Orleans had a single news/talk outlet, heritage “The Big 870” WWL. That changed after the devastation of Hurricane Katrina made news & information a sudden benchmark in the community—and that continues some 10 years later.

    • icon Updated: 4:54 am
  • Auto Remains Top Category, Up 4%.

    Automotive remained radio’s top spending category in the first half of 2015, according to a new report from the RAB, delivering revenue that nearly equaled the second and third ranked categories combined. Dealers and manufacturers increased their radio spend 4% compared to the same period last year.

    • icon Updated: 4:53 am
  • Radio’s New No. 2 Spender: Professional Services.

    The first half brought some shifts in ranking among radio’s leading revenue categories. Among the most significant was professional services, which grew its radio budget by 8%, rocketing from fifth place last year to second place in 2015.

    • icon Updated: 4:52 am
  • First Half Cements Off-Air As Top Growth Engine.

    Off-air revenue was the industry’s brightest star in the first half of 2015, with an 11% year-over-year increase. Off-air, which includes billings related to station events, now accounts for more than one in ten industry dollars or 11% of total revenue, up a percentage point from one year ago.

    • icon Updated: 7:13 am
  • Hardin, Zellner, Maynard Promoted at iHeartMedia.

    A trio of top iHeartMedia programming execs have been promoted to new roles in the company’s National Programming Platforms group: Brad Hardin as executive VP/general manager, Jon Zellner as executive VP of programming operations and Maynard as executive VP of programming strategy.

    • icon Updated: 4:49 am
  • Salem Rebrands Newscasts.

    Salem Media Group is rebranding its top-of-the-hour newscasts to carry the branding of Townhall.com, the Salem owned website. The company says newscasts will be designed for and marketed to news/talk stations while its Salem news feed at :55 past each hour will remain focused on Christian-formatted stations.

    • icon Updated: 7:14 am
More Inside Radio News
  • Dave Russell

    21-year radio programming professional Dave Russell has been named Program Director and afternoon personality of "WARM 103.3 FM" in York-Lancaster, PA. Russell will take the PD and on-air reins at WARM on 9/8

  • Jill Osterman and Mike Adam

    "96.5 AMP Radio in Philadelphia is adding two new personalities to the station. Jill "Jilly" Osterman will be heard midday's, and Mike Adam will take on the afternoon drive slot. Jill most recently did PM drive at CBS Radio sister "Hot 95-7" KKHH in Houston, and Adam worked for sister station "92.3 AMP Radio" WBMP in New York.

  • Kayla Walker

    CBS Radio’s 98.5 KLUC Las Vegas has added Kayla Walker to the Chet Buchanan & The Morning Zoo.  She joins the team on 9/8. Kayla comes to KLUC from WHPT in Tampa, FL where she was most recently the associate producer for Drew Garabo Live.

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