Top Story

    After sticking a toe in radio several years ago, major consumer packaged goods advertisers are increasing their radio budgets. CPG companies are on track to spend more than $100 million on radio this year after allocating only a few million dollars to the medium in 2016. At the same time, big billion dollars advertisers like Procter & Gamble are expanding beyond just using network radio and are adding national spot radio to their campaigns. Read more

    Inside Radio News

    Ad agency holding company WPP and iHeartMedia have launched a new partnership intended to raise the bar and encourage more experimentation in audio creativity. Dubbed Project Listen, the venture spans broadcast radio, digital streaming, podcasts, smart speakers and live events with a goal of helping marketers mine audio data for insights to be used for creative strategy and media planning and implementation. Read more

    KCRW Los Angeles (89.9) is the latest public radio outlet to vote to recognize SAG-AFTRA as its labor union. The new bargaining unit will cover 90 employees of the influential radio station. KCRW joins NPR, WNYC, KPCC, WBEZ and a number of other public media outlets that have recently joined the union. Read more

    The top three podcasts remained the same in May according to Podtrac. The New York Times-produced morning news “The Daily” remained the most listened-to podcast, based on U.S. unique monthly audience. It was followed by “This American Life” and iHeartRadio’s “Stuff You Should Know.” Podtrac’s ranker also includes a rarity: the on-demand version of a broadcast radio morning show. In this case it’s the Premiere Networks’ syndicated “The Breakfast Club.” Read more

    Triton Digital’s a2x programmatic marketplace for streaming audio and podcast inventory is securing a spot in Centro’s Basis, a demand side platform where advertisers and agencies go to purchase digital ad inventory. The alliance puts Triton’s inventory in front of digital buyers while for Centro, it bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. Read more

    Nielsen is out with its latest Audio Today report and it offers a familiar narrative: radio reaches more Americans each week (92% or 272 million people aged 6+) than any other platform. But with digital giants like Google and Facebook continuing to siphon off local ad dollars, the new report also compares radio’s monthly reach to various website and app functions. Read more

    Country once again rules the roost as radio’s most listened to format. What has become America’s definitive genre sits at the top of the ranker in every demo except teens, where CHR has the lead. Country commands a 13.2 share of all radio listeners aged 12+ in Fall 2018 numbers released by Nielsen today (June 17), edging out news/talk, which netted a 12.0 when its commercial and non-commercial stations are combined. Read more

    The Department of Justice has formally asked the FCC to “defer action” on a petition filed by Cumulus Media to increase its foreign ownership level to as much as 100%. The request isn’t out of the ordinary, since as part of what’s known as the Team Telecom review process it will allow the Department of Homeland Security and Department of Defense to weigh-in on potential national security, law enforcement, and foreign policy issues. Read more

    Never mind a court-appointed mediator, the radio industry and Global Music Rights will try to work out their differences themselves. That’s what the Radio Music License Committee and GMR told a federal judge in Los Angeles, who is trying to get broadcasters and the performance rights organization to come up with a solution to their competing antitrust claims against one another. Read more

    SiriusXM has been hit with another lawsuit over the satellite radio company’s alleged use of robocalls. In the latest filing, Cole Stoker-Lusby of Cass County, MI claims he received approximately 60 calls from representatives of SiriusXM in an attempt to collect a debt, in an alleged violation of the Telephone Consumer Protection Act. Read more

    People Moves

    Premiere Networks elevates Mary DelGrande to Vice President of Affiliate Sales from Executive Director of Affiliate Sales. In her new role, DelGrande will continue to oversee affiliate sales for Premiere’s industry-leading roster of national entertainment programs as well as the company’s roster of prep services. She will continue to serve as Brand Manager for Futuri Media, Mediabase and other comprehensive research tools that Premiere offers to stations. Read more

    “CBS This Morning” lead national correspondent David Begnaud has been named anchor of “Reporter’s Notebook,” a new daily feature from CBS News Radio and CBS Audio. The new feature, which launched nationwide Monday, June 17, airs Monday-Friday at 4:25pm. Read more

    Madelyn Grimaldi joins Brian Mulhern in mornings at Hall Communications “Cat Country 98.1” WCTK New Bedford. Grimaldi has been with the station since 2015, and has most recently been heard in middays. Taking middays at the station is Courtney Kelley, who has been serving in a part-time role at the station since 2013. Read more

    Veteran programmer Bruce Logan joins Hubbard Radio West Palm Beach as OM and Brand Content Manager of country WIRK (103.1) and AC “Sunny 107.9” WEAT. Logan was most recently VP/Programming of Entercom country “The Bull 100.3” KILT-FM and adult hits “95.7 The Spot” KKHH Houston, exiting the group in December 2018. Read more