HD - November 18, 2009
--November 18, 2009
2009 Virtual Sports On-Line Radio Conference highlights HD Radio™ Technology.
Sports broadcasters and teams will gather in a completely on-line, one-day symposium and trade show on Dec. 11th. The conference includes a virtual exhibit hall, networking lounge and auditorium where attendees and guests can participate. There will also be webinar presentations, keynote speeches and industry panels talking about everything from expanding your team or station’s brand to multi-media discussions about live streams, on demand broadcasts, HD Radio Technology, mobile, satellite, and more. The cost is $79.00 and registration is open now. For more info, go to avirtualevent.com.
HD Radio
The radio stations that make up the HD Radio Alliance have begun running holiday commercials boasting that an HD Radio receiver is truly a gift that keeps on giving. When you give an HD Radio receiver to someone on your list (keeping in mind that 93% of Americans 12+ listen to radio every week), you “re-gift” all of the free music, talk and sports on AM, FM and the new digital HD2/HD3 channels. This campaign supports retailers and device manufacturers during this very important holiday selling season. Retailers are also working with iBiquity Digital on in-store point-of-sale materials and other advertising avenues to maximize this huge radio campaign. Consumers will get information on the radio, online and in stores to help them upgrade to HD Radio Technology. Consumers can visit HDRadio.com to check out HD Radio receiver deals and locate the HD Radio Buyer’s Guide containing information on all HD Radio devices. Consumers can also find specific HD Radio Station Guides for their market. Listen to the holiday commercials at HDRadioAlliance.com.
Broadcaster discounts on portable HD Radio receivers available now.
The Insignia HD Radio portable player retails at $50, but is available to broadcasters for $34 directly from Best Buy for quantities of 5 or more. The GigaWare Navigator that connects to your iPhone or iPod Touch and makes it HD Radio capable, retails for $80, but is available to the radio industry for $55. The 16GB Zune HD portable media player retails for $219 and is available for $199.99 for broadcasters directly through Microsoft. All of these portable HD Radio devices make great holiday gifts, thank you gifts, and promotional giveaways for your stations. For specific details on pricing and how to order, contact hdradiopromos@ibiquity.com.
Putting together an electronic HD Radio broadcasting audio/visual guide.
iBiquity Digital is creating a station guide that will highlight all HD Radio stations through display of a station’s logo and a brief aircheck of its content. For the first time, station content will be displayed using the actual sound while displaying the logos of all your channels, including your HD2 and/or HD3 channels. Paper and website station guides currently exist, but this new electronic guide will be a digital extension for use in tradeshows, by national sales reps in client pitches, and so on. To have your station included in this guide, please send your high res logo and aircheck ASAP. For more info on file types and aircheck guidelines, please email hdradiopromos@ibiquity.com.
Radio stations promote Zune HD devices for holiday season.
Radio stations across the country are giving listeners the chance to win the hottest portable media player on the market, which features built-in HD Radio Technology. The Zune HD, along with premium Monster “beats by dr. dre” headphones, will be given away on 20 stations across the country including top stations in the top markets like ‘KTU and Lite-FM in
More at www.HDRadio.com
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