The recent decision by Apple to include FM on the iPod nano was seen as a milestone that could help convince mobile phone carriers to add radio to more models.  It’s an idea that that appears to have growing support inside the FCC, which is looking to expand emergency alert coverage.   The agency is looking at getting the two industries to work together.

Commissioner Meredith Baker’s acting legal advisor Bill Fredman says, “Our belief is there is a role of the FCC to provide support and encourage getting cellular carriers and broadcasters together.”  But required FM features aren’t likely.  At last week’s NAB Radio Show Freedman said, “We’re reluctant to mandate — this may be something better worked-out in the marketplace.”

Emmis CEO Jeff Smulyan — who’s been spearheading radio’s effort to get on new devices — notes the industry hasn’t asked for a mandate.  He also sees growing momentum.  “I am very excited about our chances,” says Smulyan.  “We are certain this makes great sense for the wireless industry as well as the radio industry.  Verizon Wireless, AT&T and T-Mobile have already begun to include FM on some phones.