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Alliance launches new HD Radio ads.
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Following the holiday-themed ad campaign, the HD Radio Alliance will flip to a message focusing on the medium's value proposition -- more stations with no monthly fees -- which should connect with consumers as the holiday bills arrive. The campaign begins December 28.
"These commercials strive to make the consumer proposition easy to understand and easy to activate on," says an HD Radio Alliance statement. The ads will air on more than 600 stations in the top 100 markets.
Listen to the commercials HERE.