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Web listening keeps growing.

 

April’s Triton Digital Webcast Metrics report shows in dramatic fashion the hockey-stick growth internet radio listening has experienced during the past 12 months.  For the first time there were more than 2 million Average Active Sessions (Mon-Fri, 6a-8p) among the top 20 webcasters in one month, a 71% increase over April 2011.

The largest year-over-year gains belong to Pandora (up 119% to 1.37 million Average Active Sessions) and Clear Channel (up 94% to 246,000, although its growth has slowed since it re-launched iHeartRadio last September).  Also exhibiting large year-over-year gains are Slacker (up 60% to 63,000) and Educational Media Foundation (up 35% to 25,000).  But this isn’t a case of a rising tide lifting all boats.

Several webcasters experienced year-over-year declines, including CBS Radio, Entercom and Emmis while others have grown only marginally.  Despite the fact that 12 of the top 20 webcasters measured by Triton Digital experienced listening declines from March to April, overall listening grew by 3% during the month. The rank of the top eight providers remained the same, with Pandora out front, followed by Clear Channel, CBS Radio, Cumulus, Slacker, Educational Media Foundation, Cox Radio and ESPN Radio.

The only changes in the top ten were online pureplay Digitally Imported rising to No. 9 in front of Entercom, now at No. 10.  Read Triton Digital’s April Webcast Metrics HERE.


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