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Sirius XM rebrands lefty channel as ‘Progress.’

 

With a slogan of “We don’t just talk, we do,” Sirius XM Radio is rebranding its liberal talk channel “SiriusXM Left” as a progressive talker.  The new Progress channel debuts Monday with new morning and afternoon drive shows.  The satcaster hopes to fill the void for progressive talk, which has vanished from the local radio dial in Detroit, Seattle, Portland, Reno and other markets during the past year.

While several of the biggest names from SiriusXM Left will remain – including Stephanie Miller, Ed Schultz, Thom Hartmann and Mark Thompson – Progress is launching with new morning and afternoon drive shows.   Mornings will be anchored by Media Matters senior fellow Ari Rabin-Havt, with first week guests that include Senate Majority Leader Harry Reid and AFL-CIO president  Richard Trumka.  After 10 years on SiriusXM OutQ, Huffington Post Gay Voices editor-at-large Michelangelo Signorile will move to afternoons on the relaunched channel.  Signorile says his show will cover “all the big issues progressives care about, from the environment to gun violence, from immigration to the economy.”

SVP of talk and entertainment programming Jeremy Coleman says the new channel will “offer truly insider radio featuring progressive politics and perspective from veteran activists who have earned their stripes and are ready to take calls from listeners nationwide."


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