Pew: Bilingual Hispanics more likely to turn to radio.
A 56% majority of Hispanics say they turn to radio to get news. In a new analysis of news consumption patterns, Pew says Latinos remain more radio-centric than the general market, with bilinguals most likely to turn to FM/AM for news.
The study found bilinguals are more likely to use radio (65%) than those who only get their news in one language — either English (54%) or Spanish (45%). Pew says younger Latino adults are also more likely to get their news from radio — 59% of those ages 30 to 49, and 57% of those ages 18 to 29, compared with 47% of those 65 and older.
The study, the first in two years to hone in on Hispanics, most notably shows a growing share of Latinos are consuming news in English. Pew says 82% of Hispanic adults get some news in English, a small uptick since 2006, while the share who gets at least some news in Spanish has declined ten points to 68%.
Pew researchers say the news consumption patterns reflect several ongoing demographic trends within the Hispanic community, including slowing immigration and a greater number of U.S.-born Latinos. The survey also shows Latino adults who say they read a newspaper daily has dropped from 58% in 2006 to 42% in 2012. At the same time internet news consumption has increased steadily, growing from 37% to 56%. Pew says that puts online news consumption on par with radio. Both lag television, which like in the general market dominates, as 86% of Hispanics watch at least some TV news.
Pew says it’s important to remember news usage isn’t mutually exclusive. The typical Latino adult averages 2.4 platforms when they consume news media. Hispanics who get news from radio or the web use more platforms than those who use television, the report says.
Download the full study HERE.