First 24/7 EDM-FM attracts weekend warriors.
The increasing popularity of Electronic Dance Music has a handful of modern rock and rhythmic CHR stations devoting a weekend specialty show to the genre. Weekends are also the strongest initial daypart for radio’s first 24/7 EDM station. Clear Channel’s “Evolution 101.7” WEDX, Boston posted a 2.4 among Men 18-34 on weekends, compared to a 1.8 on weekdays.
But Boston’s not exactly dancing in the streets yet for WEDX. In the station’s first full month in the format, it managed a full-week 6+ share of just 0.9.
Read the latest Arbitron data at StationRatings.com.