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Live from Austin, it’s SXSW Radio.

 

South By Southwest has spawned a handful of internet radio stations over the years. Now FM is getting in on the act.  Clear Channel is launching “103.1 iHeartAustin Radio,” a pop-up station broadcasting live from the massive music, film and technology event that opens tomorrow. Through March 17, the station will take over translator K276EL that’s normally home to sports KVET, Austin (1300) and stream on iHeartRadio. Pandora and Triton Digital have also launched SXSW streams.

From mobile studios at Empire on 7th and Red River in Austin, 103.1 iHeartAustin Radio will air music performances, interviews and news coverage from SXSW conferences and festivals. The station will also feature coverage from the event’s Interactive Festival, including interviews with major brands announcing new products and apps.  The station will take a look at the bands of SXSW 2013 and a look back at the bands and artists that broke from SXSW in recent years.  Clear Channel plans to use the station to highlight the artists and DJs from Evolution, the Electronic Dance Music (EDM) station it launched on iHeartRadio and on a Boston FM last year.

Music You Need To Know, an hour-long segment, will focus on the festival’s buzz bands every night at 8pm CST. During the show, the bands will play their entire album and discuss their music with listeners. Music You Need To Know will kick off on Monday, March 11, with Pete Wentz from Fall Out Boy as he hosts and plays his favorite music from SXSW artists.

“Every year people from all over the globe travel to Austin to discover what’s next in music and technology,” Clear Channel Media and Entertainment president of national programming platforms Tom Poleman says. “103.1 iHeartAustin Radio will bring the spirit of SXSW to listeners both in Austin and throughout the country via iHeartRadio.”

iHeartRadio will also host a SXSW Showcase featuring live performances by Macklemore & Ryan Lewis, Tegan and Sara, Atlas Genius and Josh Baze at The Main, located in the heart of downtown Austin on Tuesday, March 12, beginning at 9pm. Clear Channel will also host an official SXSW panel, “Navigating the Waters of Radio to Your Benefit,” which will discuss the social relevance of radio and its importance to music discovery, moderated by Poleman.

Pandora, meanwhile, will host its second annual Pandora Discovery Den at Antone's, the legendary Austin venue. More than 40 acts are scheduled to perform at the Pandora Discovery Den throughout the week, offering live music to fans both in-person and online via a live audio stream.

Triton Digital is powering SXSWfm, the official online radio channel of South by Southwest, focused on new music discovery, streaming tracks from the 2,000 bands that will be performing at the event. Additional programming will include features and interviews with musicians, filmmakers, comedians and presenters connected to the conference. The station will continue to air post-conference programming throughout the year, including music, news and stories from SXSW participants and highlights from past years.


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