Taking a step into the fast-growing competitive video gaming space, Beasley Media Group has bought the internationally syndicated eSports gaming lifestyle show, “Checkpoint Radio.” The purchase is part of BeasleyXP, a new eSports venture Beasley announced at the 2018 eSports Business Summit at Caesar’s Palace in Las Vegas.
The weekly two-hour show, featuring co-hosts Nathan Bender, Norris Howard, Robbie Landis and Joe Sloan, currently airs on Beasley’s sports stations in Boston and Philadelphia and in roughly 50 other markets in the U.S. and Canada via Westwood One. It’s also found on the Twitch live streaming video platform.
The world of competitive video gaming has become a fast-growing international phenomenon with millions of fans. According to a report from Newzoo, a market analytics company, 380 million people worldwide will watch eSports this year.
“Our company is excited to enter the growing arena of eSports,” said Beasley CEO Caroline Beasley. “It’s a great way for us to reach future generations of listeners as we continue to focus on new and innovative ways to grow and transform the way we do business as a company.” Added executive VP of Programming Buzz Knight: “Beasley Media Group is committed to great content creation and content acquisition. Adding Checkpoint to our roster brings us into the innovative world of eSports.”