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Cumulus Media enters into an exclusive sales partnership with Adomni, a programmatic ad platform with 460,000 out of home digital screens nationally. Cumulus will be the sales partner to local businesses for the Uber OOH-powered Adomni cartop ad network in markets where the company operates radio stations.

Uber OOH is the official Uber digital out-of-home national advertising network which, in partnership with Adomni, features two-sided internet-connected, video-enabled screens on the tops of Uber vehicles.

“Cumulus Media is delighted by its selection as Adomni’s exclusive Uber OOH local sales partner,” Executive VP, Operations Dave Milner said in a release. “Not only does this product give advertisers a unique and creative new way to connect with consumers, but it is also a terrific addition to the portfolio of radio, streaming, podcasting and other digital marketing solutions we already offer local businesses to meet their marketing needs.”

Adomni CEO Jonathan Gudai said the company believes “Uber OOH gives Cumulus’s local market clients a powerful, in-the-real-world complement to the radio and digital offerings Cumulus currently provides. Cumulus’s reputation for the quality of their stations and sales teams makes them a great partner and a natural addition to Adomni’s sales team’s work calling on regional and national accounts.”