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Revenue growth opportunity: Selling digital.

With radio spot revenue dipping and digital climbing, broadcasters are striving to weave more interactive components into client campaigns. New research suggests the number of local advertisers including digital in their radio buys is on an upswing. But right now, digital media sales make up just 6% of total ad revenue for local broadcasters.

NRG buys Iowa cluster from Woodward.

Two years after buying four stations in Waterloo/Cedar Falls, Woodward Communications is selling the stations to NRG Media. The deal expands Midwest-focused NRG into a new Iowa market and allows Woodward to focus on the seven Appleton/Green Bay, WI stations it has owned since the late ‘70s." MORE

A radio award in honor of Kidd Kraddick.

To keep the legacy of Kidd Kraddick alive, an annual award in his name has been established by Talentmasters Morning Show Boot Camp (MSBC) with the blessing of the late morning man’s daughter, Caroline. The first recipient is one Kraddick would likely have approved of: “The Bert Show,” hosted by Bert Weiss, who was mentored by Kraddick and part of “Kidd Kraddick in the Morning” before launching his own show. MORE

In St. Louis, music stations became forum for Ferguson.

On St. Louis radio, the unrest that’s gripped Ferguson, MO has become more than a topic for news and talk stations. Music stations, too, have used their airwaves to talk about the shooting of an unarmed black teenager by a white police officer. Radio One urban “Hot 104” WHHL and R&B oldies “Old School 95.5” WFUN-FM turned off the music and went all talk for 14 hours to let listeners talk about their concerns. MORE

More country radio for Texas.

Long one of country radio’s biggest states, Texas is getting another country station. Bryan Broadcasting is launching “Maverick 102.7” KKEE on a new frequency this weekend, giving Bryan/College Station a third country outlet. With 6,000 watts licensed to Centerville , the station will compete with Brazos Valley Communications’ top rated “Texas Country 98.3” KORA-FM and Clear Channel’s “Aggie 96” KAGG.

People Moves This Week.

A veteran rock programmer trades the Midwest for the South. A pair of NFL players tackle a daily radio show. A big-name Miami morning man resurfaces. Read all the week’s People Moves HERE.

Call it ‘the app majority.’

For the first time, the majority of all time spent with digital media is occurring on mobile apps this year, as consumers use them for everything from checking the weather to posting a Facebook status. Radio’s part of the mix, too. In fact, it’s the No. 3 app category for mobile usage, second only to social networking and games. MORE

Readers’ poll: Give NextRadio a chance.

Last week marked the one-year anniversary of the first NextRadio-enabled smartphones becoming available to consumers. Has the payoff justified the expenditure? The consensus among Inside Radio poll respondents is that more time is needed for radio to see a return on its investment and that getting FM on smartphones is critical to its future. MORE

Survey: Radio beats Pandora in music satisfaction.

When it comes to pleasing listeners, man appears to have the edge over machine. Marketing and research company NuVoodoo Media Services put Pandora’s technology up against radio’s research and programming to see which delivers more satisfied listeners. Broadcast radio came out on top in each of five genres. MORE

Sirius XM calls weekly EAS tests ‘unnecessary.’

Just like over-the-air broadcasters, Sirius XM Radio is required by the FCC to test its Emergency Alert System capabilities each week. But the satcaster says those requirements are “unnecessarily onerous” on its commercial-free channels and is petitioning for change. The company says that because its music stations don’t have the “natural programming breaks” that FM/AM radio stations have, running EAS tests have “a more significant impact” on satellite radio. MORE

CBS Radio names VP of sports programming.

Looking to get the most out of the considerable investments it has made in sports, CBS Radio has appointed Mike Thomas VP of sports programming. Based in Boston, he joins New York-based Mark Chernoff in overseeing the company’s nearly 30 sports formatted stations and the CBS Sports Radio network. MORE

Texas A&M launches Spanish radio network.

Radio stations in four Texas cities and Sirius XM are among the platforms set to deliver Aggie football play-by-play in Spanish starting with next weekend’s season opener. A new partnership between Texas A&M Athletics and its multimedia rights holder, Learfield Sports, will launch a Spanish network for the college team on stations in San Antonio, Houston, El Paso and McAllen and on satellite. MORE

Gottlieb expands to TV.

Add CBS Sports Radio afternoon host Doug Gottlieb to the list of talent extending their brand to TV. “The Doug Gottlieb Show” will simulcast from 3pm-6pm eastern on the CBS Sports Network from a new set at the radio network’s New York studios starting Monday. CBS Sports Network is available on local cable, video and telco providers and via satellite on DirecTV and Dish Network.

Miami sports talker makes his brand edible.

He’s interviewed everyone from Hulk Hogan and Mike Tyson to Pat Sajak and Al Roker. His radio station has been nominated for a Marconi Award – twice. But Beasley Broadcast Group “SportsRadio 560” WQAM, Miami afternoon host Marc Hochman says the biggest thrill he’s had in radio is having a burger named after him. What secret ingredient makes the Hochman Burger stand out from the patty pack at Red's Backwoods BBQ in Boca Raton? Funyuns.

Dueling sports stations to share Atlanta Falcons.

CBS Radio sports “92.9 The Game” WZGC, Atlanta has suddenly become the new FM home of the Atlanta Falcons, starting with Saturday’s game against the Tennessee Titans. Lincoln Financial Media “790 the Zone” WQXI continues as the team’s flagship but its AC sister “Star 94” WSTR will no longer carry the team’s play-by-play. WZGC will air the two remaining preseason Falcons games and all regular season games.


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