It didn’t take turning on the television to realize last week the new TV season was underway. A few minutes with radio would have done the trick. One year ago the television tune-in ads fell short of expectations, but in some metros the category has come roaring back.
Any doubts the programmatic buying locomotive is racing forward quickly get derailed at New York’s Advertising Week. A year ago the discussion at Madison Avenue’s annual showcase was what programming buying was going to become. This year it’s how it’s being used, and how many dollars will flow through computer-based buying systems. MORE
If the radio industry is feeling like its world has turned upside down, the message from Madison Avenue might very well be: join the club. Industry conferences are known for navel gazing, but head-holding may emerge as the theme of 2014’s Advertising Week. MORE
Mega telecom deals involving Time Warner, AT&T and DirecTV have all made the headlines this year, but the potential sale of Univision Communications remains the one with the biggest impact on radio. And the Spanish-language broadcaster is still reportedly on the hunt for buyers. MORE
For the first time the all-digital AM concept was put to the test on the West Coast as Seattle-area owner Andy Skotdal will power down the analog signals for “Fox Sports Radio 1380” KRKO and “Classic Country 1520” KKXA in Everett, WA this weekend. The FCC has given Skotdal experimental test authority from October 2 to October 6 and the stations will go digital-only from 9:30am to 4:30pm both Saturday and Sunday. MORE
The Gen Z radio Rorschach test could go a little something like this: I say FM radio, you say what? To the relief of many broadcasters the biggest number (23%) of those surveyed by Kassof & Co. said “music.” And less than 1% said “commercials.” That’s the good news. What’s the bad news? MORE
IHeartMedia’s Chicago market manager Earl Jones has been promoted to VP of urban operations for the company. Filling his shoes in the Windy City will be Matt Scrano, who returns to Chicago from Atlanta where he’s been running the iHeartMedia cluster since 2012. MORE
CBS Radio’s sports “610 The Fan” WFNZ will remain the Charlotte Hornets flagship under a new multi-year agreement with the NBA franchise. As part of the deal, WFNZ will develop additional content and marketing opportunities for the team across all of the CBS stations in the Charlotte market. The Hornets have been on WFNZ since 2010. Scott Lauer will return for his eighth season as the radio play-by-play voice. Matt Carroll, a former NBA player who played eight of his 10 seasons with Charlotte, will serve as the color analyst for all home games.
As part of a re-launch of its Sierra Mist brand, PepsiCo is turning to radio to help turn around sagging sales of the lemon lime soft drink. The target of the “Make Interesting Happen” creative is young adults, with digital and print ads also part of the strategy, along with experiential marketing elements. No budget has been released. Ad Age says the campaign was created by the Van’s General Store, an agency co-founded in 2012 by actor Liev Schreiber.
The FCC’s pending review of whether to allow Pandora to buy hot AC “Hits 102.7” KXMZ, Rapid City, SD pivots on the foreign ownership rule. And while many broadcasters see the webcaster as a rival, the Minority Media and Telecommunications Council believes it could end up helping minority owners overcome a “severe lack of access to domestic capital.” MORE