TOP STORY

More and more branded ads for medications are being heard on AM/FM, complete with the lengthy disclaimers that had long been seen as a listener deterrent. Those federally-mandated disclaimers that can take up a large chunk of an ad have traditionally been a major obstacle for radio because the thinking has long been that they are a listener turn-off. But new research shows they aren’t off-putting to people looking for relief from symptoms described in the spot. Read more

INSIDE RADIO NEWS

Entercom has lured longtime Cox Media Group radio exec Tim Clarke to Boston as Senior VP/Market Manager of its six-station cluster there. Entercom has also named Claudia Menegus Market Manager of its Miami stations. Menegus also currently serves as Regional President for Entercom in Gainesville, Memphis, Miami and Orlando, where she also has Market Manager responsibilities.  Read more

There is no faster growing digital media segment than digital audio. That is one of the takeaways in PQ Media’s latest update on consumer spending on media content and technology. Of the 28 digital media categories, the fastest growing in 2020 was digital audio subscription services, which rocketed 40% to $30.98 billion worldwide. “The growing popularity of podcasts was among the primary drivers behind the double-digit increase,” said PQ Media. Read more

Bill Taylor, a popular morning radio and TV personality in Orlando in the 1960s and early 1970s, has died at 92. He left WDBO radio and Channel 6 TV in 1972 to return to his native North Carolina to manage then-WBT-FM in Charlotte, until 1977. After his 30-year career in broadcasting, he opened a real estate brokerage and construction business, building more than 35 custom log homes around Lake Norman. Read more

Radio One has agreed to implement a comprehensive compliance plan to settle an investigation into its failure to comply with the FCC’s political file rules. Under a consent decree adopted March 1, the African American media specialist will implement compliance plans at each of its radio stations, develop and distribute a compliance manual to all employees and step up employee training efforts. Read more

If there’s a social-media app perfectly suited to people in radio, it might be Clubhouse. The audio-only platform, launched in April, is currently seeing exponential growth, with users increasing from 2 million to 10 million between January and February. But why should people want to adopt yet another social-media tool? In this particular case, it’s because Clubhouse plays to the strengths of the radio industry. Read more

The insurance industry is one of radio’s largest ad categories, placing three brands among the top 10 radio advertisers of 2020, according to Media Monitors. Veritonic, which provides data and insights on audio marketing, takes a broader view, tracking who is running ads across traditional radio, podcasts, and streaming audio services. Among insurance brands it rates Allstate’s ads at No. 1, as they beat competitor ads across multiple success metrics. Read more

If there is a silver lining to tax season it’s that for ad sellers it brings a big investment by the tax prep services during what is typically a slower first quarter. Magellan AI says early data shows Intuit is ramping up its podcast ad spending again this year to promote Turbo Tax and specifically, the TurboTax Live service. Magellan says Intuit spent $348,000 on podcast advertising in January. That is nearly as much as it spent in all of 2020. Read more

If there is a silver lining to tax season it’s that for ad sellers it brings a big investment by the tax prep services during what is typically a slower first quarter. Magellan AI says early data shows Intuit is ramping up its podcast ad spending again this year to promote Turbo Tax and specifically, the TurboTax Live service. Magellan says Intuit spent $348,000 on podcast advertising in January. That is nearly as much as it spent in all of 2020. Read more

A former Atlanta radio station owner and morning host, known for his love for food, will make weekly appearances on two Entercom stations in the market as he builds out his culinary-related businesses. Stephen “Steak” Shapiro, the former owner of defunct sports talker “790 The Zone” WQXI and ex-morning man at Dickey Broadcasting “The Fan” WCNN, will talk food with adult R&B “V-103” WVEE and hot AC “Star 94” WSTR as part of a deal he signed with Entercom. Read more

The National Association of Broadcasters (NAB) launches the Broadcast Ambassador Program, a new volunteer initiative designed to enhance communication between the organization and its member stations’ employees. The program is an effort to ensure stations are taking full advantage of the benefits of NAB membership and to help shape new NAB initiatives and benefits through feedback and insights from members. Read more

As it did with heritage news radio outlet KYW Philadelphia in November, Entercom adds an FM simulcast to “The Voice of St. Louis,” KMOX. In addition to its 50,000-watt signal at 1120, the station will be heard on the St. Louis-licensed translator K254CR at 98.7, starting March 22. Additionally, Dave Glover moves from co-owned talk KFTK to KMOX, while Mark Reardon heads in the opposite direction. Read more

  • Updated

The National Association of Broadcasters (NAB) launches the Broadcast Ambassador Program, a new volunteer initiative designed to enhance communication between the organization and its member stations’ employees. The program is an effort to ensure stations are taking full advantage of the benefits of NAB membership and to help shape new NAB initiatives and benefits through feedback and insights from members. Read more

  • Updated

As it did with heritage news radio outlet KYW Philadelphia in November, Entercom adds an FM simulcast to “The Voice of St. Louis,” KMOX. In addition to its 50,000-watt signal at 1120, the station will be heard on the St. Louis-licensed translator K254CR at 98.7, starting March 22. Additionally, Dave Glover moves from co-owned talk KFTK to KMOX, while Mark Reardon heads in the opposite direction. Read more

People Moves

Aaron “Goose” Seller joins Adams Radio Group Salisbury-Ocean City, MD as OM of the cluster and Program Director of rhythmic CHR “OC 104” WOCQ. Seller joins the group from Sound Communications South Bend, where he served in a similar position.  Read more

Lauren González joins NPR as Senior Manager, Story Lab where she will manage new pitches for podcasts and other content and work closely with the programming leadership team to develop them. González joins NPR from Luminary, where she oversaw programming and production and led strategic efforts around show development, editorial, and equity and inclusion. Read more

Pacific Media Group elevates Kamuela Kanekoa to Local Sales Manager for its Oahu-based radio station cluster. A nine-year veteran of the company, Kanekoa has served as Promotions Director, Online Content Director and most recently Senior Media Consultant. Read more

Kelsey Schuler joins Alpha Media country KGNC-FM Amarillo as MD/evening personality. Schuler, who was most recently with Cumulus Media Atlanta, will also handle Content Director responsibilities.  Read more

Insider Interview

  • Updated

Nielsen last month unveiled its Podcast Listener Buying Power Service, a qualitative measurement service that shows insights into podcast listeners’ buying habits. Just six months after the project was hatched inside Nielsen, five podcast companies are just weeks away from getting their hands on the first data. Podcast News Daily caught up with Nielsen’s Bruce Supovitz to get an inside look at the service and what may be next for Nielsen in the podcast business. Read more

Featured

The week’s biggest deal hails from South Carolina where Broomfield Broadcasting has added a third station in the Columbia market. Also this week, Pham Radio Communications secures a translator for its San Francisco AM and Bunyard Broadcasting finds a buyer for its last station in Fayetteville, AR. And iHeartMedia donates another AM, this time in West Virginia. Check out all the details in this week’s Deal Digest. Read more