Point-to-Point Marketing launched a $10,000 “Selfie” campaign last week. They will award three prizes in October: $5,000, $3,000, and $2,000. This isn’t credit toward marketing campaigns, it is actual cash. We caught up with Tim Bronsil, President, and Tim Satterfield, VP/Digital, to find out why now. Read more

“Flat is the new up.” For the past 5 years, that has been a common refrain in the radio industry. The latest forecasts indicate 2015 will be more of the same. But, let’s be honest, no one really likes flat. We don’t like flat tires or flat beer, and we don’t like flat revenues either. Advantage Systems can help you put an end to flat! Read more

Back in November, Charlie Sislen wrote a blog about the evolution of brands. It got the attention of Rob Klemm, Point-To-Point Vice President. Rob discussed this blog with the Research Director Inc. partner last month. Local radio broadcasters do not need to be concerned about their international brand. However, they need to protect their brand in their appropriate metro or trading area. They need to either build or maintain their brand in the geography that is appropriate.  Read more