People just don’t answer the phone or respond to emails like they used to. It can make prospecting a very frustrating experience, but it can be equally frustrating for the buyer. No one likes to have the day interrupted with unsolicited calls or overflowing inboxes. Read more

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Being prepared for a sales meeting is one thing. Positively nailing the presentation is quite another. Enter content marketing—a strategic marketing tactic focused on creating and distributing valuable, relevant, visually appealing and consistent content to captivate and retain a clearly targeted audience, and ultimately, to drive profits by igniting customer action. Read more

Events provide an opportunity for radio stations and advertisers to interact and engage with fans in person and online. However, the digital aspects of an event often get neglected; not to mention that it’s difficult to create good digital content with the chaos of a crowd. If you don’t already have a social media strategy for your events — Here are 5 reasons why you should! Read more

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Snapifye - Increase your events reach 10xCreate onsite event promotions that connect to the web. Amplify and moderate your promotion online.Easy Data Collection, Social Media Integration and ReTargeting!Trusted by Radio Stations, Brands and Agencies across AmericaVisit Snapifye.com for more... Read more

Despite its booming presence in culture, media and communications companies are still working out how much digital marketing is worth to their bottom line. This isn't to say that radio has ignored digital as added value, but it does mean that many still underestimate why digital marketing is valuable to the radio industry. Read more

When was the last time your reps were really able to engage a prospect on the phone? You walk the floor….you know the awkwardness that can come with a cold call from many of today’s radio sellers. Read more

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Vipology is the study of who you value most. For you it’s your members. For your members it’s “What they value most” — your personalities, programs, articles, features, advertising, and their friends & family. Vipology is the only Social Incentive System around. We’ve taken the power of a proven incentive strategy and planted it right in the middle of the Social world. Read more

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Introducing vCreative PROMO — a comprehensive cloud-based workflow system for radio promotions, events, contests, and liners.The software is responsive and easy to use anytime, anywhere, on any device. The intuitive design was built for total customization to your unique workflow and deliverables so the system is immediately familiar allowing your team to quickly become more effective and profitable. Promotions have never been so clear and simple. Read more

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Targeting the female demo should be good for radio revenue. According to Forbes magazine, women represent the largest market opportunity in the world. Globally, they control $20 trillion in annual consumer spending. In the next five years, it is expected that this number will rise to nearly $30 trillion dollars. Read more

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DGital Media, the audio engagement company that partners with media brands to create, distribute, and monetize spoken word audio products, has entered the fantasy sports market by announcing major audio partnerships that includes Rick Wolf and Fantasy Alarm, Kay Adams, RotoGrinders, FNTSY Sports Network, Swish Analytics, Erik Kuselias and others. Read more

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A new service from Aiir is simplifying how listeners can get in touch with your radio station. Landline texting allows you to take the existing phone number that your audience hears on air every day, and enable you to receive SMS text messages on it too. Read more

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As part of ABC Radio’s re-launch earlier this year, the industry’s leading news provider focused their commitment on leveraging the resources of the Walt Disney Company and ABC TV to bring new, dynamic opportunities to radio. With the recent debut of Your Body with Dr. Jennifer Ashton, a one-minute, female-empowering health and wellness feature, stations and advertisers have a new vehicle to engage women. Read more

Making every marketing dollar count is on everyone’s mind, and the team at Point-To-Point Marketing has a solution. The SocialBounce Accelerators program utilizes fresh, advanced methods to spread to your audience and give your competitors’ audience reason for tuning you in more often. Read more

Broadcasters report significant increases in digital revenues —Marketron’s Location-Based Advertising Solution (LBA) launched just one year ago this month and has already produced significant results for broadcasters. As the media industry’s leading provider of business software solutions and services, Marketron’s new solution has been adopted by several of the most innovative and digitally-focused media companies in order to deliver hyper-local mobile advertising for their local marketers. Read more

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One of the lessons I’ve learned from studying disruptive innovation over the past two decades is that opportunity arises out of new things, not old things. Read more

The most successful sales and marketing organizations are ones that set their sales teams up for success. They give them the tools and resources they need to get the job done as efficiently and profitably as possible. The best ones actually solicit input from their salespeople, asking what they need in order to be more successful. Read more

This week, Inside Radio spotlights Summer Festivals and how stations are “#winning” with promotions to create successful mobile experiences for listeners and festival attendees alike. Originally published in the June 24, 2015 issue, we recap how Cox Media Group’s WBLI used their mobile app to focus specifically on their “BLI Summer Jam” to increase engagement... Read more