Nashville Public Radio’s “91.One” WNXP, “Nashville’s Music Experience,” launched today at 3pm (CT). The new music discovery outlet will champion new and emerging artists from Nashville, while incorporating a mix of indie rock, urban alternative, electro pop and pop alternative.

The new format offers a public radio alternative to Tuned In Broadcasting “Lightning 100” WRLT, which has served the market with an adult alternative format since the mid-1980s.

A signature feature of WNXP is its “Nashville Artist of the Month,” highlighting local artists with regular airplay, a fully-produced audio story, artist-curated playlists and a live video session. The inaugural artist is rapper, producer and multi-instrumentalist Namir Blade.

“WNXP is focused on being an ally to the Nashville music scene by providing opportunities that stretch beyond our city,” Program Director Jason Moon Wilkins said in a release. “The Nashville Artist of the Month feature is a great example of how we’ll use every tool and relationship from radio to social media to NPR Music to bring music like Namir’s to new audience.”

Leading up to the launch, WNXP has been airing long-form music specials including “A Radio Wake For John Prine,” which was hosted by Wilkins and originally aired on news/talk sister WPLN-FM (90.3).

In addition to Wilkins, who will host afternoons, the “91.One” staff includes: Jewly Hight, Music Director/middays; Mickey Parks, Assistant Program Director/evenings; Marquis Munson, Production Coordinator/mornings; and Paige A. Jack, Engagement Coordinator.

WNXP will also be an affiliate of the VuHaus Group and will curate a local Nashville Page on the NPR Live Sessions website.

“WNXP will be the audio and video platform in Nashville for local musicians and we are excited to join the new music discovery stations across the nation who collaborate with VuHaus Group to provide viewers with video performances of their local artists,” WNXP President/CEO Steve Swenson said in a release announcing the partnership.

To provide an FM home for the new radio station, “91Classical” transitioned to a digital-only outlet, available for streaming on the station website smart speaker devices and the Nashville Public Radio app.