ALT Detroit

The unfortunate byproduct of a format change is the human casualties as a staff gets cleared out along with the music library. A newcomer to radio, Kim Adams was notified that Entercom was flipping WDZH Detroit to modern rock during her midday program.

“Literally in the middle of my show, my boss called my cell phone, and told me as of that minute they were flipping over. We went from Gene Autry to Nirvana, and that was it,” Adams told the Detroit News. “I didn't realize something like that could happen.”

The debut of “Alt 98.7” immediately followed the market exit of CIMX Windsor, ON, which after 30 years as a modern rock tastemaker on both sides of the border, flipped to “Pure Country 89” on Thursday, while its adult alternative cluster-mate CIDR took a CHR approach as “93.9 Virgin Radio.” Capitalizing on disenfranchised listeners now looking for an alternative music home, Entercom sacrificed its growing soft AC outlet for a format it has more experience in and a renewed focus on.

While the move to radio is new, Adams is a seasoned broadcaster who’s 20-year career has been in front of the camera, serving as a meteorologist at WDIV-TV Detroit, WXYZ-TV Southfield, MI and WBNS-TV Columbus, OH. She joined the station in February 2019, a few months after it flipped to soft AC from CHR. When hiring her, SVP/Market Manager Debbie Kenyon said part of her appeal was that she was “one of Detroit’s most recognizable faces.”

Although short-lived, Adams enjoyed working in radio. “This was honestly one of my most favorite jobs I’ve ever had,” she said.

Also exiting as part of the format flip are the husband and wife team “Chadd and Kristi,” who hosted mornings, and evening talent Sandy Kovach. Afternoons were tracked by Race Taylor, midday personality at Entercom classic hits WCBS-FM New York.