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Alpha Media enters into a long-term agreement with media workflow software provider vCreative. The deal has vCreative extending its vPPO service as well as adding the vTrade service across all stations owned by Alpha Media, which is currently undergoing a Chapter 11 financial reorganization.

“After using vPPO for nearly three years and knowing how it has improved our workflow, I was excited to see vTrade had been added to the family,” Alpha Media Regional Business Manager Stephanie Ross said in a release. “The team at vCreative also added an entirely new component to vTrade that will make managing our auctions even better than before. From entering consignments, tracking sales and printing vouchers with unique IDs, we can now easily and efficiently manage this complex area of our business.”

vTrade is billed as the industry’s first software product developed to provide companies with the ability to easily track, manage, audit and report on trade inventory.

Paul Blanding, Alpha Media Corporate Director of Traffic Operations added, “Even before the COVID pandemic hit us all, our company was using vPPO to work collaboratively from multiple locations. We can’t imagine how we could easily execute audio trafficking and production as well as our digital initiatives without vPPO.”

“We are thrilled to be continuing and expanding upon our partnership with Alpha Media,” Mary DelGrande, Senior VP of Sales at vCreative remarked. “vCreative's main objective is to continue to innovate and evolve. The adoption of vTrade and Alpha’s renewed commitment to vPPO is proof that we are succeeding.”