Add Alpha Media to the list of radio companies forced to make painful cuts due to the loss of business from the COVID-fueled economic shutdown. The Portland, OR-based broadcaster says it has enacted temporary furloughs, eliminated some positions and reduced hours for certain employees.
“In the wake of the coronavirus pandemic and its ongoing fallout on advertising revenue, Alpha Media has taken painful steps similar to those of other media companies,” the company said in a press release Tuesday night. The statement added that before taking these actions, members of Alpha’s executive leadership team proactively reduced their own compensation.
“Alpha Media continues to work through many difficult decisions to cope with the current challenges we all face brought about by COVID-19,” CEO Bob Proffitt said. “We are positioning the company to weather this challenge while trying to keep our valued team members safe and be poised to recover quickly once the crisis has passed.”
Among those affected by the cuts is MoJoe Roberts, Alpha Media Country Format Captain and PD/afternoon host at “98.7 The Bull” KUPL Portland. Roberts joined the station in 2016 and was upped to Format Captain in 2018. KUPL has also dissolved its morning show as Tony Russell and Jake Byron exit and Jenn Hays moves to middays, while Danny Dwyer is bumped to afternoons, replacing Roberts. At news/talk sister KXL-FM (101.1) anchor Lucinda Kay exits. Alpha Media owns or operates 199 radio stations in 44 markets in the U.S.