Day Two of the Holiday 2019 PPM numbers show another all-Christmas station setting a new PPM era ratings high. This time it’s in Phoenix, where KESZ scored an astonishing 19.2 share (6+) for what ratings historian Chris Huff says is the largest PPM share ever recorded in the market. The iHeart AC shattered its previous record of 16.5, set in the Holiday 2015 book and repeated one year later, by nearly three shares.
The latest numbers from Nielsen show slightly more all-Christmas stations out-performing their Holiday 2018 numbers than falling short of them. In Baltimore, Entercom AC WLIF rose to a 16.0 in Holiday 2019, beating the 15.2 it had one year earlier. In Boston, Entercom AC WMJX climbed from a 14.5 in Holiday 2018 to 15.2 in Holiday 2019. Similar year-over-year gains were made by Bonneville AC KOSI Denver (12.8-14.4), Entercom AC KYXY San Diego (8.4-11.1) and iHeartMedia AC WASH (10.4-12.9).
Five all-Yule outlets didn’t do as well this past holiday season as they did in 2018. But in most cases that was due to new competitors. In Detroit, iHeartMedia AC WNIC fell 17.9-14.8 year over year. Some of that listening went to Entercom soft AC “98.7 The Breeze” WDZH which pulled a 4.9 in its first year with the Kringle format. In Minneapolis, iHeartMedia classic hits KQQL declined 12.6-11.6 from Holiday 2018 to Holiday 2019. In Seattle, Hubbard AC “Warm 106.9” KRWM dropped 11.2-9.2 but some of the Christmas share ended up on Entercom soft AC “94.1 The Sound” KSWD, which notched a 5.1 during its maiden Santa fling. Some went to Sinclair Broadcast Group AC “Star 101.5” KPLZ-FM, which had a 4.4 Entercom AC KEZK-FM St. Louis (15.6-14.2) and Cox-Apollo soft AC “105.5 The Dove” WDUV Tampa (13.7-11.2) also showed year-over year declines, although Tampa sported a new Christmas convert in 2019 – iHeartMedia hot AC “Mix 100.7” WMTX Tampa, which pulled a 6.0 share. And when you’re racking up double digit shares, it’s hard to imagine programmers crying in their egg nogs.
No. 1 Across The Board
The Christmas format topped the ranker in every report released Thursday, including Miami a market that for several years had no 24/7 Christmas station. For the second year in a row Entercom AC “101.5 Lite FM” WLYF-FM filed Miami’s Christmas hole and was tied for No. 1 in the Holiday 2019 book with Cox-Apollo AC “Easy 93.1” WFEZ. Sleigh bells rang at the top of every major market report released Wednesday, except for Atlanta where the holiday music format was No. 2.
Christmas wasn’t the only winner in the Day Two of the Holiday 2019 ratings. In Minneapolis, University of Northwestern St. Paul contemporary Christian KTIS-FM came in second place with an 8.2, which Huff says is the largest share in the station’s history. And Greater Washington Educational Telecommunications classical WETA Washington’s 4.3 is largest share since March 2016.
Nielsen’s Holiday survey covers the period from Dec. 5, 2019-Jan. 1, 2020. Unless otherwise noted, all numbers quoted are Persons 6+, AQH share, Mon.-Fri., 6a-midnight.