According to a news release, Skyview on Jan. 1 of next year will exclusively represent the independent global news organization’s 15-second advertising units.
Radio stations run the short-term units adjacent to program content — which means the premium inventory is in demand by advertising agencies.
“As a longtime supporter of the broadcast radio industry, The Associated Press is pleased to supply our premium radio station inventory to support the best media mix advertisers seek,” Michael Fabiano, AP’s Vice President and General Manager for Americas Media, says in a statement. “We are excited about working with Skyview and the potential to increase our brand presence across radio stations and advertisers.”
Says Jeanne-Marie Condo, executive VP/GM of Skyview Networks: “This is a game changer for our agencies; it rounds out our portfolio delivering key network inventory. This high volume, premium 15-second inventory fulfills the needs within our advertiser campaigns.”
Skyview Networks, a broadcast technology, syndication and national network sales solution company, serves more than 6,000 radio stations reaching 115 million listeners weekly.