The National Association of Broadcasters is occupying a prominent position at the intersection of radio and the connected car this week in Los Angeles. The trade group is collaborating with the Genivi Alliance at AutoMobility LA 2017 at the L.A. Convention Center, Nov. 27-30. The Alliance is a collaborative community of automakers and suppliers developing open software for in-vehicle infotainment and the connected car.

At AutoMobility LA 2017, NAB is part of the Genivi Showcase in the Technology Pavilion, as part of the NAB’s Pilot program aimed at advancing broadcast technology and cultivating new media opportunities. Pilot provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education, the organization explains.

"Radio is an essential part of the fabric of our collective experience everywhere, and most notably in the car,” said NAB Chief Technology Officer Sam Matheny. “Our goal is to advance the in-vehicle radio experience for consumers by engaging with the automotive industry to capitalize on new and emerging technologies. Genivi offers a unique opportunity to liaise with representatives from the entire connected car ecosystem.”

Added Steve Crumb, executive director of the Genivi Alliance, “Radio is the genesis of in-vehicle infotainment, and collaborating with NAB provides the opportunity to further advance radio technology and deliver other content for incorporation into the in-vehicle experience of the future.”