Taylor Swift - Red (Taylor's Version)

As Taylor Swift rolls out the re-recordings of her first six albums, iHeartMedia is playing the new “Taylor’s Version” tracks on its stations in place of the originals. That includes those from the just-released re-recording of her 2012 album “Red” such as “Message in a Bottle,” which in its first week of release has racked up more than 850 spins on more than 100 CHR stations.

"Whenever Taylor re-records a new track, we immediately replace the old versions," iHeartMedia Chief Programming Officer Tom Poleman says in an article that appears on iHeartRadio's website.

"Our stations will always deliver songs that artists are eager to share and fans want to hear. Listeners have made it known that they cannot wait to hear ‘Taylor’s Version’ of each track. We are thrilled to provide a platform to share those with them, as well as the stories behind the songs from Taylor herself."

Swift announced in 2019 that she would record each of the studio albums in her Big Machine Records catalog so she could own master recordings of the songs. So far, Swift has released expanded updates of 2008’s “Fearless” and 2012’s “Red,” which include some of her biggest hits, including “Love Story,” “You Belong With Me” and “I Knew You Were Trouble.” New versions of her 2006 self-titled debut album, “Speak Now,” “1989” and “Reputation” have yet to be released.

At country radio, meanwhile, Swift’s expanded re-recording of “Red” returns her to country radio, as her new version of “I Bet You Think About Me” featuring Chris Stapleton picks up 70 reporting Mediabase stations in its impact week. While “betty” from Swift’s “folklore” album earned most-added status last August with 58 stations, this week’s total is the most single-week country adds Swift has gotten since the original “Red” era. “This is the strongest start on a Taylor single since 2012,” MCA Nashville Senior VP, Promotion Katie Dean says. “We’re thrilled with the start and hope to deliver a hit that country radio will play for years to come.”