Kim “The Kimmer” Peterson has secured a new spot on the Atlanta radio dial more than seven months after Cumulus Media sold his old station to Educational Media Foundation. The former afternoon anchor of the defunct “Talk 106.7” WYAY will host 4-7pm on WTZA (1010) and the Atlanta-licensed translator W271CV at 102.1 starting next month, according to Atlanta Journal-Constitution radio and TV reporter Rodney Ho.
Will Regan, a local entrepreneur, plans to take to take over the lease of the two stations from K & Z Broadcasting, which currently airs Spanish Contemporary Christian “Vida” on both signals. Regan eventually plans to buy both stations.
WTZA broadcasts with 50,000-watts during the day but powers down to 78 watts at night to protect Canada’s 1010 clear channel frequency.
“The Kimmer” will be joined by his former WYAY team of sidekick Pete Davis, voice guy and comic Jim Gossett and producer Brent “Flounder” Dundon. “This feels like a whole new thing and I’ve been in the business for 54 years,” said the Kimmer.
The group launched a three-times-a-week podcast version of their show in December after fans convinced them to give the non-broadcast option a go. The show secured more than 800 monthly subscribers on Patreon after a little more than a week of publishing, as Inside Radio reported. “The Kimmer Show,” which has so far released 14 episodes, is available on its own website as well as Spotify.
They’ll be joined from 1-4pm on WTZA/W271CV by former law enforcement officer Mike Brooks, who was also heard on “Talk 106.7.”
A talk radio fan who grew up listening to Atlanta-based Neal Boortz, Regan said he attended a going-away party for WYAY’s Shannon Burke last May and was “floored” by the turnout. With no other radio group making a move to bring the “Talk 106.7” format back, he began looking for a signal to buy. The former airline pilot and police officer tells Ho he’s still searching for morning and middays hosts for what will initially be a live 7am-7pm staff.
While Burke landed in afternoon at JVC Media’s “Florida Man Radio” WDYZ Orlando (660) last fall, his former “Talk 106.7” co-host Kara Stockton is expected to be part of the new Atlanta station’s lineup.
According to Ho’s account, Regan is planning billboard and online marketing campaigns and has recruited a couple of former WYAY account execs.
“It’s been a fantastic situation so far,” Regan told the AJC. “Everyone sees the vision. They know what we’re trying to do. This is real. It’s going to be a pay cut for a minute. Like I told the guys, you’ll know when the pay raise is coming when I start drawing a check.”
He added, “I’ve been very impressed with the support we’ve gotten from the listener base, the advertisers and the air personalities.