Dana Barrett, the tech industry executive and serial entrepreneur who now hosts a midday show on “Talk Radio 640” WGST Atlanta, is launching a new business-focused podcast via the iHeartPodcast Network. Her show, titled Bizography, will un-wrap the backstory on some of today’s most iconic American businesses.

“Over the course of my career I’ve interviewed thousands of business leaders and reported on the bright beginnings and the massive flameouts of the brands we know and love,” Barrett says. “Some of their stories are inspiring. Some get my blood boiling. And some just show how weird American consumers truly are.”

Pabst Blue Ribbon, Tinder, Sears, Ben & Jerry’s and Vaseline are just some of the companies that she will focus on during Bizography’s first season. Barrett says she launched Bizography because she was fascinated by the secret sauce that makes businesses great and the pivotal moments that made them so popular in American culture. Barrett’s co-host is Nick Bean, a fellow radio producer and Millennial who adds an interesting, modern perspective on today’s biggest businesses and brands.

Barrett hosts the midday (12-2pm) show on iHeartMedia-owned WGST. She got her start in radio in the early 1990s as a traffic reporter on cross-town WSB (750). Barrett is also a regular contributor to Atlanta-based HLN and Forbes. She currently owns the media company, DB Media, LLC.

Bizography isn’t Barrett’s first podcast. She previously hosted a show called Midtown Review from 2011-2012.