Automotive retailer AutoNation and Automatic Labs, a SiriusXM company that brings connectivity to most cars available at AutoNation, are expanding their connected car program to additional markets.
The AutoNation Connected Car Program is powered by Automatic’s in-vehicle adapter and app, and was initially launched at five AutoNation USA stores in April 2019.
Users of the program have access to important safety services such as Crash Alert and timely vehicle health notifications in vehicles without built-in connectivity. Since launch, 97% of customers who activated at point-of-sale remain engaged with the service, SiriusXM says.
“This service establishes a strong and lasting connection between dealers and their customers long after the sale,” Joe Verbrugge, Executive VP and Division President, Connected Vehicle for SiriusXM said in a release.
Automatic Labs delivers daily analytics reports to AutoNation, which uses the information to send targeted communications to its customers specific to their vehicles' service and maintenance needs.