“News/Talk 1310” WIBA and classic rock sister WIBA-FM (101.5) Madison will continue as the Badgers’ flagship radio stations through the 2023-2024 season under a contract renewal between iHeartMedia and University of Wisconsin Athletics and its media rightsholder Badger Sports Properties. The five-year extension gets underway with the 2019 football season, marking the 25th season for iHeart and its predecessors to serve as UW Athletics’ radio flagship in Madison.
Game coverage on both stations will include all football and men’s basketball broadcasts. In addition, “News/Talk 1310” will continue to carry all men’s hockey games. All women’s basketball, volleyball and hockey games will be heard on sports sister “The Big 1070” WTSO Madison.
In Milwaukee, sports “97.3 The Game” WRNW, which iHeart launched in November 2018, will carry Badgers play by play along with sports “The Big 920” WOKY. Both stations will simulcast all football and men’s basketball broadcasts as well as men’s hockey and some women’s basketball games. The agreement includes an extension of the Badger Sports Network agreement with iHeart stations in Eau Claire, WI; and it includes weekly coach shows featuring Head Coach Paul Chryst during football season, Head Coach Greg Gard during men’s basketball season and Head Coach Tony Granato during men’s hockey season.
“iHeartMedia Madison continues to elevate the listening experience for our fans and we couldn’t be more pleased to recognize them as our radio partner for more than 25 years,” Justin Doherty, UW Athletics Associate Athletic Director, said in a release.
Jeff Tyler, Division President for iHeartMedia, called Badger sports “part of the fiber of our radio brands in Madison as the flagship as well as Milwaukee and Eau Claire. We are honored to be the home and voice for the outstanding student athletes, coaches and fans.”
Wisconsin Badger sports programming is carried on more than 70 radio stations across Wisconsin. Affiliate relations and broadcasts are managed by Badger Sports Properties, a subsidiary of collegiate sports giant Learfield IMG College.