Crisis Management

Beasley Media Group is partnering with Borrell Associates for five, 30-minute webinars focused on crisis marketing for local businesses impacted by the coronavirus pandemic. The free webinars will take place Tuesday, March 24 and Wednesday, March 25.

The sessions, which are part of Beasley’s “We Are All in This Together” Community of Caring initiative, are open to all businesses, with Beasley focusing the effort on local companies within its radio markets.

The webinar will be moderated by Beasley Media Group Chief Digital Officer, Todd Handy and VP of Digital Sales, Dan Frisbie. They’ll be joined by Gordon Borrell, Jim Brown and Corey Elliott of Borrell Associates, who will provide guidance on how local businesses can not only survive, but thrive and make a difference in times of crisis.

Topics will include: tips for communicating with customers and non-customers; how to craft creative and appropriate marketing messages; and common concerns and opportunities faced by local businesses.

“Local businesses are facing significant difficulties and their communities are doing all they can to help out,” Handy said in a release. “The Beasley Media Group family of radio stations is part of those same communities. Now more than ever, we're all in this together.”

Session times and registration information can be viewed HERE.