Beasley Media Group 375

A month after the media production workflow solutions provider vCreative added a new integration with global ad sync tech firm Quu that counts Beasley Media Group among its investors, comes word that Beasley itself will deploy vCreative across its 62 radio stations. Under the deal, all Beasley stations will use vPOO for commercial production, vPromotions for promotions, contesting and event management, and vTrade to manage their trade inventory.

“Our business has grown more complex as we have grown into new and innovative areas for our audiences and our advertising customers,” said Beasley CEO Caroline Beasley. “vCreative’s solutions are essential to bridge the gap between what we promise and what we deliver, providing us with a best-in-class platform that enables our teams to have more time to do what they do best: create.”

By using vCreative, Beasley says it will create a “streamlined environment” where all team members will have visibility and can collaborate together on shared projects – regardless if they are at the station or working from home. It says the vCreative software also allows it to automate the production-to-air process, giving users more time to create great content and engaging campaigns that drive revenue.

Susie Hedrick, chief executive at vCreative, calls Beasley a “powerhouse in our industry” in the joint announcement and welcomed the radio group’s decision to work exclusively with vCreative for its production, promotions and trade productivity solutions. Beasley’s selection of our platform is a vote of confidence that we are achieving our mission to help our customers grow revenue through time-saving technology,” she said.

vCreative earlier announced deals to work with other radio groups including Audacy, Cumulus Media, Urban One, Univision, and Townsquare Media, among others.