Bill Reeves

After an extensive search, Educational Media Foundation names Bill Reeves as CEO of the Christian radio network. EMF is also purchasing The WTA Group, a leader in faith-based film marketing and financing—which Reeves founded in 2009 and has served as President.

EMF is the parent company of K-Love and Air1 contemporary Christian radio networks, which has been gobbling up commercial stations, including its high-profile $103.5 million purchase of six stations from Cumulus Media, which closed May 31. In June, longtime CEO Mike Novak, announced his retirement.

“Bill’s unique skill set and personality are a great match with our current and future needs, and his vast media experience complements radio as we take our first step toward becoming a more diversified media ministry,” said Alan Mason, interim CEO and President of EMF, in a release. Added Mark Voltmann, EMF Chairman of the Board, “All of us at EMF are excited to welcome Bill into our family.”

WTA’s services include product development and business operations, helping creatives develop products and drive go-to-market strategies, including production, marketing and distribution strategies. Reeves will relocate to Rocklin, CA, where most of EMF’s 400 employees work, while WTA Group will remain in Nashville.

“I’m looking forward to the challenge of this expanded role with EMF,” Reeves said. “K-LOVE and Air1 have tremendous impact on our culture, and I look forward to continuing to grow that impact and reach both through the radio networks and through new media in the future.”