The Black Information Network will be heard in New York City under a lease and purchase agreement iHeartMedia has signed with Nimisha Shukla’s NJ Broadcasting. The deal calls for iHeart to buy WWRL (1600), with a Local Marketing Agreement to begin Nov. 2.
WWRL currently airs an ethnic format. Black Information Network President Tony Coles notes that the station “has a long history of service in New York City, and in the ‘60s was an important voice for change for the Black community. At BIN, we are proud to continue that legacy, and to once again make AM 1600 a trusted source for the news and information that impacts Black New Yorkers.”
Terms of the sale were not immediately disclosed. In July 2016, Access.1 sold WWRL to NJ Broadcasting for $7 million.
The addition of WWRL is the latest in a series of deals iHeart has cut with broadcasters to expand the network’s national footprint. In late August, the broadcaster signed three local marketing agreements and one station purchase contract to put BIN on the air in four more markets: Washington, DC, (WUST,1120); Baltimore (WQLL, 1370); Philadelphia (WTEL, 610); and Montgomery, AL (FM translator W257DS at 99.3).
The addition of New York brings the number of BIN markets to 22, including Atlanta, Augusta, Charlotte, Cleveland, Columbus - GA, Dayton - OH, Detroit, Greenville, Macon, Minneapolis, Nashville, New Orleans, Norfolk, Riverside, San Francisco, St. Louis and Seattle.
More affiliates are expected to be announced later. BIN is also distributed nationally through the iHeartRadio app. Premiere Networks on Monday began syndicating top and bottom of the hour BIN newscasts on nearly 20 stations, including in Chicago, Houston and Minneapolis.