With American youth experiencing depression, anxiety and suicide at increasing rates, Bonneville has launched a campaign to use its 22 radio stations and other media platforms to educate parents and adults on how they can build resilient kids and strong communities. As part of its “EveryDay Strong” campaign tied to National Suicide Prevention Month, the broadcaster is using PSAs and social media posts to drive people to Bonneville.com/everyday-strong to find additional resources, video presentations and a link to download a free resilience handbook.
The reference offers practical ways that parents can learn how to start building everyday resilience in the kids around them. A video presentation with child psychiatrist Matt Swenson explains how safety, connection and confidence help children thrive.
“Bonneville has always been committed to building up families and communities and we believe this campaign can help strengthen parents by giving them the tools they need to help their kids,” Bonneville President Darrell Brown said in a news release.
The program was created by United Way of Utah County in collaboration with a panel of medical professionals, educators, social workers and mental health specialists.
Bonneville stations are also participating in the National Action Alliance for Suicide Prevention’s #BeThere campaign.
“Our radio stations are on a mission to serve their local communities and unfortunately many of those communities are experiencing high rates of suicide,” said Candice Madsen, Bonneville’s communications manager. “We believe EveryDay Strong can help change the dialogue surrounding mental health and promote positive change.”
Bonneville owns stations in Seattle, Phoenix, Denver, Salt Lake City, San Francisco and Sacramento.