So much for the old expression, “You have a face for radio.” As the desire for video content is ever increasing for on-air broadcasters, CBS Radio News anchors, for one, are now dealing with a barrage of cameras in the studio.
A story in USA Today outlines how live radio content is now available for video streaming, alongside pausing and replaying. In other words, smiles, everybody!
The bemusing piece begins: “You hear the tone at the top of the hour. The musical signature plays. The correspondent announces, ‘CBS News. I’m Frank Settipani.’ The voice, ubiquitous through clock, bathroom and car radios, has been unseen for decades. Not anymore.” With cameras now capturing the reading of the news, on-air content is freely available on the Internet, where “you’ll see a thin man in Sony headphones and a long-sleeve shirt speak into a bulbous microphone inches from his glasses.”
USA Today notes that “listeners” can now “watch” CBS Radio News on multiple devices—a smartphone, tablet, computer or on TV through a media receiver such as Roku or Apple TV.
Harvey Nagler, VP of CBS Radio News, tells USA Today, “It’s not that they’re being spied upon. They were a bit hesitant because clearly this was a change in routine. But over time, they’re pretty comfortable, particularly since they get a nice response from people who watch CBSN. These anchors are extraordinary professionals. They’ve been doing it for years, so I don’t think they’re fazed by having cameras in the studio, and I suspect they sort of enjoy it.”