Coleman Insights Contempory Music Super Study

There’s a reason why pop music is so popular. The second in a series of blog posts from Coleman Insights’ “Contemporary Music SuperStudy” shows that of the categories tested, Pop is the one genre that over-performs relative to the total evaluation average.

Among fans of each of the six contemporary genres tested in the study – Hip Hop/R&B, Country, Dance/Electronic, Alternative/Rock, Pop and Latin – Pop music has appeal for fans of each genre.

“There’s a reason why they call it Pop music. It’s not only popular overall, it’s the one sound that fans of other styles also find appealing,” Coleman Insights president Warren Kurtzman said in a release. “For example, while fans of Hip Hop/R&B generally don’t like Country songs and Country fans don’t rate most Hip Hop/R&B titles highly, both groups of fans also like a lot of Pop music. Pop music is the glue that connects all of the major genres of contemporary music.”

Additional findings from Coleman Insights Contemporary Music SuperStudy will be published in upcoming “Tuesday’s With Coleman” blog posts, including how consumers’ contemporary music tastes vary by age, gender, where they live, how they consume music and whether they have a positive or negative impression of President Donald Trump.

A webinar, “The Contemporary Music SuperStudy Deep Dive,” will offer a deeper look at the study Tuesday, April 30, 2-3pm Eastern. Click here to register.

Coleman earlier revealed that Hip-Hop/R&B was the most consumed genre of 2018 but the genre is also significantly polarizing. The survey consisted of 1,000 12-54-year-olds across the U.S. and Canada.