Cousin Brucie (Bruce Morrow), the legendary New York City Top 40 disc jockey returns to WABC (770), where he ruled nights through the 1960s and early 1970s. Morrow will host “Cousin Brucie’s Saturday Night Rock & Roll Party” from 6-9pm, beginning Sept. 5 on the Red Apple Media-owned talk outlet. Morrow’s return broadcast re-air on Labor Day, Sept. 7 from 3-6pm.
“Cousins, this is literally one of the most exciting projects of my life,” Morrow said in a release. “It completes a circle… a career circle. It all started at WABC, and here we are all these years later, and the magic is still here. And what magic we’re going to make.”
Morrow was hosting a twice-weekly program for SiriusXM, stepping away from the satcaster Aug. 1 to return to broadcast radio.
“Brucie is a national treasure and talent. Listeners everywhere can now hear this radio icon and their favorite music from the early days of rock and roll on our radio stations and streaming on our digital platforms,” Red Apple Media owner John Catsimatidis added. WABC is simulcast on WLIR-FM Long Island, which Red Apple Media is operating under an LMA with an intent to purchase from VMT Media.
Senior VP of Programming Dave LaBrozzi remarked, “We’re excited to bring ‘Music Radio’ back to 77WABC every Saturday night with Cousin Brucie.”
Meanwhile, WABC is in talks to have Bill O’Reilly join the station’s talk show lineup. WABC currently airs the former Fox News host’s short-form daily “O’Reilly Update,” which is syndicated by Key Networks. According to CNBC, the discussions center around a longer-form talk show, although it’s unclear if it would be a daily or weekly program.