Cox Media Group has named Tim Clarke to the newly created role as VP of Audience and Content, where he will set the overarching content strategy for radio, including programming, new content development, content distribution, audience growth and measurement.
Clarke will also continue to work with the Cox Digital team and industry partners to drive digital innovation for Cox Radio and all stations.
Cox’s VP of Programming Steve Smith will now report directly to Clarke amid the new corporate structure. Smith continues in his role of overseeing CMG format leaders and working directly on radio programming with radio stations and brand managers.
“With Tim in this role, along with CMG’s dedication to strong and innovative programming, I’m confident that CMG will continue to set our properties apart over the air and online as the best in the industry,” said executive VP Bill Hendrich.
Clarke previously served as senior director of Digital Audience for Radio, driving digital brand strategy and engagement at Cox’s radio stations. In Tampa, Clarke was the Program Director at CHR “Hot 101.5” WPOI launching the station in 2011. His career with CMG also includes working as PD at CHR WAPE Jacksonville, Fla. (95.1), and music director at CHR WBLI Long Island, N.Y. (106.1)
“It is an honor to take on these expanded responsibilities,” Clarke said in a news release. “Cox is truly an incredible organization, and I am so grateful for all of the opportunities I have been afforded throughout my 13-year career here. This is an exciting, transformative time for the media business, and Cox Media Group has the best radio brands and digital products in local media.”