Taking aim at longtime Kansas City active rock KQRC, Cumulus Media has flipped alternative KCJK to an active rock-alternative hybrid. What the company calls “rockternative” reaches across both formats with core artists that include The Black Keys, Disturbed, The White Stripes, Motley Crue, Foo Fighters, Pearl Jam and other artists that cross generations.
The station’s handle has been tweaked from “X105.1” to “105.1 The X.”
“105.1 The X” follows Cumulus Media’s debut of “93.9 X” WNDX Indianapolis over Memorial Day Weekend, which the company said at the time follows the mold of rock sister “93X” KXXR Minneapolis, playing a mix of active rock and modern rock currents along with harder-edged library tracks.
KCJK, one of the original adult hits “Jack” stations, flipped to alternative in 2016. Now, straddling alternative and active rock “is exactly what rock fans are asking for,” Regional VP/Market Manager Donna Baker said in a press release. Baker said the new format is the “perfect companion” to its top-rated classic rock sister “The Fox” KCFX to reach “the most listeners and provide our advertiser partners with unmatched radio and digital solutions that create results.”
Musically speaking, the difference between the new “105.1 The X” and KQRC is subtle. KQRC is more library-heavy, playing gold tracks from Candlebox, Guns N’ Roses, Stone Temple Pilots, AC/DC and Led Zeppelin, alongside two or three currents an hour from the likes of Halestorm, Bad Wolves, Fire From The Gods and Theory of a Deadman.
“105.1 The X” is more current-intensive. Its debut hour featured a total of five currents from Disturbed, Saint Asophia, Shinedown, Volbeat and BRKN Love. Library artists played in the first hour included Guns N’ Roses, AC/DC, Red Hot Chili Peppers and Korn.
The lineup remains largely intact, save for a new afternoon show featuring Cassiday Proctor from 3pm-7pm. A native of Kansas City, Proctor arrives from afternoons at Hubbard’s “106.5 The Arch” WARH St. Louis. Before that she was part of morning teams at “Mix 94.7” KAMX Austin, “Kiss 95.1” WNKS Charlotte and “Star 94.1” WSTR Atlanta, GA. She also hosted a daily television show at WCCB-TV in Charlotte.
As a modern rock station KCJK posted a 2.6 (6+) in the September PPMs, while KQRC has a 4.2, which placed it ninth in the market. Cumulus Media’s “The Fox” is the top ranked station in Kansas City, adding a share month-over-month to post a 10.3 in the September survey.