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Veteran rock programmer Dave Richards joins Entercom’s central programming leadership team as Senior VP of Programming. Richards has been overseeing rock KISW Seattle (99.9) for the past 19 years, and serves as Senior VP, Programming, Entercom Seattle. He has also carried the title of Rock/Classic Rock Format Captain for the broadcast group.

In his new role, Richards will be responsible for original content ideation, talent development and coaching. He will spearhead Entercom’s efforts to support its expanding business portfolio, which includes Radio.com, Cadence13 and Pineapple Street Studios, through the generation of cross-platform content.

His promotion is part of what Entercom calls an “enhanced” programming structure announced Friday. However, the national programming team remains largely the same. Pat Paxton continues as Chief Programming Officer, focusing on day-to-day management of Entercom’s portfolio of brands and continuing to oversee Entercom’s brand research and marketing efforts. Jeff Sottolano remains as Executive VP of Programming, managing Entercom’s sports, all-news and news/talk brands. He will also be charged with growing Entercom’s content insights and analytics capabilities and overseeing its network and syndicated content development. Michael Martin continues to serve as Senior VP of Programming and Music Initiatives, overseeing Entercom’s relationships with artists, management and record labels and leading its efforts to collaborate with the artist community on event, digital and social opportunities.

Additionally, Entercom names the following members of its executive committee, who will collaborate to develop and oversee programming strategy across the company: Pat Paxton; Jeff Sottolano; Michael Martin; Dave Richards; Pam Russo, Senior VP/GM, Radio.com; Bill Smee, VP of News; Matt Volk, VP of Sports; Nikki Nite, VP of Programming and Brand Manager, Entercom Austin; and Reggie Rouse, Urban Format Captain and Brand Manager, Entercom Atlanta.

“This enhanced leadership team will supplement our premium content offering throughout our portfolio and ensure we have the premier collection of personalities engaging deeply with our audiences nationwide,” Paxton said in a release. “It will also allow us to best integrate the innovation of new products and content so we are continuously growing the impact and reach of our offering and super serving our 170 million listeners each month.”