As temperatures chill, radio’s charitable efforts heat up, raising money for children’s hospitals, collecting toys for those less fortunate, providing necessities for the homeless and raising funds to provide housing for families of injured military members who are undergoing treatment.
Cumulus Media news/talk WMAL-FM Washington (105.9) pulled in $368,000 during its annual two-day “Operation Fisher House Radiothon” to benefit the Fisher House Foundation. Over the past 15 years, WMAL listeners have donated more than $7.5 million to support the efforts of the Fisher House Foundation, which provides housing to families of injured military members who are undergoing treatment.
Meanwhile, the company’s Shreveport stations – hip-hop/R&B KMJJ-FM (99.7), hot AC “Q97.3” KQHN and soft AC KRMD (1340) – raised more than $52,000 through their second annual “Radiothon for Shriners Hospital for Children.”
“Our community is so fortunate to have the very first Shriners Hospital for Children right here in Shreveport, which changes and improves the quality of life for thousands of area kids every year,” Operations Manager Jay Michaels said. “We thank our listeners and sponsors for stepping up to help local kids through their generous donations and support.”
News/talk sister KBOI Boise (670) collected more than 70,000 toys and $27,000 in cash donations during its fourth annual “Toys for Tots” drive. The KBOI staff broadcast live and completely filled a 53-foot trailer.
Cumulus Nashville collected thousands of toys and gifts during its 13th annual “Toy Field,” which benefits the Salvation Army’s Forgotten Angel Program. The donations were collected and displayed at Nissan Stadium.
Entercom regional Mexican “La Grande 107.5” KMVK Dallas collected more than $360,000 for local Texas Children’s Hospital patients during its inaugural “La Grande Radiothon.”
“The results of this first annual event are a nod to the strength of our brand in the Hispanic community, reaffirming that our La Grande talent are relied upon as a trusted voice and a familiar friend in the market,” Regional President and Market Manager Brian Purdy said in a release. “I’m proud of our station’s efforts and the support from our listeners to ensure our inaugural radiothon was a success.”
Entercom classic hits WCBS-FM New York (101.1) morning host Scott Shannon will broadcast the final “Big Show” of the year on Friday, Dec. 18, virtually. The annual holiday tradition will benefit Blythedale Children's Hospital's Traumatic Brain Injury program. Participating in the special broadcast are Kelly Clarkson, Rob Thomas, Johnny Rzeznik, saxophonist Mark Rivera and Tim McCloone with Holiday Express. Shannon has helped raise more than $4 million through his radio efforts during the past 30 years.
‘Clark’s Christmas Kids’
The 30th annual “Clark’s Christmas Kids” fulfilled wish lists for more than 8,200 foster children in Georgia. The yearly event, hosted by Cox Media Group news/talk WSB/WSBB-FM Atlanta (750/95.5) host Clark Howard, was moved to a virtual event this year and resulted in more than 25,000 gifts purchased by listeners and major donors.
“I am so grateful and impressed with the generosity of our 95.5 WSB listeners who in this pandemic year have made Christmas gifts possible for every foster child in 134 Georgia counties” Howard said in a release.
Beasley Media Group adult R&B “105.9 Kiss-FM” WDMK weekend host Mildred Gaddis hosted the sixth annual “Bed in a Bag” radiothon and raised more than $40,000 to provide sleeping bags for the homeless. The two-hour event included socially-distanced appearances throughout the broadcast joining in the plea to drive through and drop off donations. The sleeping bags will be distributed throughout Martin Luther King Weekend in January by Gaddis and her team of volunteers.
In Philadelphia, adult hits sister WBEN-FM (95.7) held its annual “Adopt a Family Radiothon” to benefit local families in the area. Program Director/morning host Kristen Hermann was joined by celebrity guests who encouraged donations to assist Volunteers of America Delaware Valley’s “Adopt a Family” program in purchasing meals, clothing and gifts for hundreds of less fortunate families in their shelters and in the surrounding community. Donations continue to be accepted online through Dec. 24.
Shawn Parr, host of the Key Networks-syndicated “Shawn Parr’s Across The Country,” hosted virtual fundraising events for charities across the country that benefitted Soup For Soul’s Bridge To Home. The inaugural event raised more than $110,000 through live auctions and sponsorships. The event featured performances from Cam, Broadway Star and recording artists Rachel Potter, Runaway June and singer/songwriter Kenny Foster.
Seton Hall University rock WSOU South Orange, NJ (89.5) donated $1,050 to the Community Food Bank of New Jersey, which will provide 3,150 meals to those in need. Students, alumni and community members contributed to the annual effort to fight food insecurity in the area.