As one of the most popular syndicated radio hosts in the U.S., Elvis Duran has a lot to say. He has now added author to his signature role with iHeartMedia’s “Elvis Duran and The Morning Show,” with the release of his first book, “Where Do I Begin? Stories (I Sort of Remember) From A Life Lived Out Loud.”
In a 3,000-word interview with the man at the mic, Forbes writer Derek Scancarelli quips: “He takes a deep dive into (his) personal life and career. And luckily for readers, there was no FCC telling Duran what he was or wasn’t allowed to write.”
Duran’s nearly 300-page memoir “isn’t only filled with sex, drugs and top 40 radio, it’s also flush with honest, emotional and self-reflective stories,” Scancarelli writes. “Showing insight into the darkest and most vulnerable moments of his life, he makes pit-stops to detail personal regrets and professional firings, living through the AIDS epidemic and even witnessing the aftermath of a horrific murder-suicide.”
In Forbes, Duran says, “I'm always the one who shines the light on someone else. Turning the light on myself was hard. And then I’d get maybe a little high and start overthinking it. ‘Why am I afraid to learn more about me?’ But writing a book is the best thing I've ever done. Reading your story back to yourself, it really teaches you about who you are.”
Reflecting on his own personality—away from the mic—Duran shares, “If you turn on our show, you hear this loudmouth Elvis Duran guy who just says whatever comes to his mind and doesn't hold back at all, which has gotten me into trouble from time to time. But in real life, I'm not that way. I'm an introvert. I get nervous at parties, when I'm exposed, and in a conversation with a stranger. Unless I have a microphone in front of me that I feel gives me the license to do whatever I want to do, I'm really shy.”
Discussing the role of politics on the show—which now has 80 affiliates—Duran offers, “I know that I may want to come on the air and talk about things that are polarizing, but I won't. When the presidential elections happened, I had to decide against what I truly believed to be the best thing. I decided that we needed to not take a side,” he says. “That was difficult. It was and still is this polarizing world, whether you're for Trump or against him. When I hear the kind of radio show or podcast where someone definitely takes a side and has an opinion, I wish sometimes I did do that. But I know for business sake, and for a place where listeners can go to get relief from that, we have to do our show this way.”
And addressing 9/11, Scancarelli says to New York City-based Duran, “Your show became this outlet for New Yorkers to vent their agony, grief and confusion. You went in and said, ‘We’ll just talk to the people. That's all we can do.’” Duran responds, “Those were the darkest days. What we did discover on September 12, is that we were a small part of a huge machine of people picking up the pieces. And it still affects me.” He adds, poignantly, “I was ready to quit my job the day before on Sept. 10. I just didn't really understand what the importance was anymore. It took something awful for me to understand that radio and what we do, in its little way, can be very powerful.”
Read the full interview HERE.