Entercom abandons CHR in Boston and launches adult hits “Big 103” WODS, playing cross-genre hits from the 80s, 90s and 2000s from artists such as Guns N’ Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears and Blink-182.
The station launches jockless with limited interruptions to the music with the implementation of a “2-Minute Promise,” not stopping down for more than two-minutes at a time.
“As we continue living through one of the most challenging times in our country and the world, we are committed to providing comfort by delivering optimistic and entertaining content to our listeners,” Regional President and Market Manager Mark Hannon said in a release. “Big 103 will be a straight-forward, no nonsense sanctuary for fans focused on great music and artists, accented with an irreverent tongue-in-cheek approach that reflects the spirit of our city.”
“Big 103” displaces “103.3 Amp Radio,” which posted a 1.9 in the pre-COVID-19 February 2020 PPMs. It has been trending down 1.4-1.0 in March and April, sitting outside the Top 20 ranked stations in the market, and well behind format competitor, iHeartMedia’s “Kiss 108” WXKS-FM, which posted a 7.3 and is ranked second in the April PPMs.
“Big 103” hopes to pull ears away from Beasley Media Group classic hits WROR-FM (105.7), which is focused on its “80s and More” approach, that has the station currently ranked third in the market with a 6.6.