Doubling down on sports gambling, Entercom and Rush Street Interactive (RSI), operator of the BetRivers and PlaySugarHouse mobile platforms, have formed a multi-year partnership involving a number of sports betting audio initiatives.
The deal makes BetRivers the official title sponsor of the “You Better You Bet” podcast hosted by Nick Kostos and Ken Barkley, which was recently relaunched as part of Entercom’s BetQL Audio Network.
Kostos will also be a Brand Ambassador for BetRivers and serve as the voice of the “BetRivers Sports Betting Minute,” which will be heard on Entercom’s all-sports stations in legalized sports betting markets across the country. The feature will provide sports betting news and information Monday through Friday.
“RSI is an ideal partner for You Better You Bet,” Entercom President of Sports Mike Dee said in a release. “The company’s authentic approach to the sports betting marketplace aligns well with Nick, Ken and the hardcore betting audience that consume the nation’s No. 1 fully dedicated daily sports betting podcast.”
RSI President Richard Schwartz added, “We’re delighted to extend our partnership with Entercom as they broaden their focus on the fast-paced online betting markets and collaborate more closely with the RSI team to deliver insightful content and helpful analysis to listeners.”
“You Better You Bet” content includes a weeknight podcast and video simulcast, available live on Radio.com and on demand where podcasts are heard, as well as the “Bet Rivers Sports Betting Minute,” which are custom content editorial segments that air on the BetQL Audio Network.
“The You Better You Bet team looks forward to more integration over the next few years as we evolve together in a post-pandemic environment to bring our signature ‘Wagertainment’ to events and onsite broadcasts,” Kostos remarked.