Entravision has completed its deployment of vPPO, vCreative’s cloud-based software for radio and digital. The Spanish language radio, TV and digital media company is the latest broadcast group to implement the technology company-wide. Entravision has also integrated vCreative with WideOrbit’s end-to-end ad management platform, WideOrbit Traffic.
“From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins,” Entravision President/CEO Jeffery Liberman said in a release. “vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product.”
vCreative’s CEO Susie Hedrick added, “The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers. We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers.”
vCreative, a media production workflow solutions provider, recently announced a new integration with global ad sync tech firm Quu that gives vCreative customers the ability to publish messages on car dashboards for clients that use Quu’s ad services.