Finalists for the 2020 Radio Mercury Awards have been announced with 94 radio spots making the cut from which 12 winners will be selected across the nine categories. The finalists include creative content from radio stations, ad agencies, production companies, streaming platforms and students.
The work of the selected finalists serves as a time capsule of work created for 2020, covering categories including automotive, consumer packaged goods, entertainment, government services, healthcare, insurance, quick-serve restaurants, telecommunications, travel and hospitality.
“The Radio Mercury Awards continue to inspire me every year, and this year, we curated the best of the best, even during challenging circumstances,” Robin Fitzgerald, Chief Creative Officer, BBDO Atlanta, and Chief Judge for the 2020 Radio Mercury Awards, said in a release. “The pandemic isn’t going to stop creativity. In fact, some of the most remarkable work that came through, embraced what is happening around us, right now.”
Nominees in the Best Creative Radio Spot - General Market, Radio Station/Group-Produced category include multiple entries from iHeartMedia and Entercom, along with entries from Alpha Media and Cumulus Media. Best Spot for a Cause - Radio Station/Group-Produced finalists include work from Entercom, Hubbard and WRLT, among others. A full list of finalists can be viewed, and listened to, HERE. The Radio Mercury Awards winners will be announced virtually on Oct. 6.
“We felt strongly that the Radio Mercury Awards must go on this year,” RAB President/CEO Erica Farber added. “This year’s finalists prove that creativity does and can flourish no matter what, and we are so excited to celebrate this year’s work at the virtual awards presentation.”