Analysts at eMarketer see no slowdown in the growth of podcast listeners during the next four years. In fact, they project the number of digital audio listeners will actually increase slightly into the 2020s. The latest eMarketer report forecasts 78.9 million Americans will listen to a podcast in 2020. That’s 2.5 million more than consumed on-demand programming last year. And by 2023 eMarketer estimates U.S. podcast listeners will total 85.4 million.
Podcast listeners will also make up a larger share of digital audio listeners, according to eMarketer. It says an estimated 37.3% of digital listeners consumed podcasts last year. It expects that number to increase a half-point this year. And by 2023 analysts project nearly four-in-ten digital audio listeners will have podcasts as part of their entertainment menu.