Blaze Live

After ditching its cable TV channel at the end of 2019, Glenn Beck’s Blaze Media is launching an ad-supported, 24/7 linear streaming channel. Branded as Blaze Live, the new entry from the talk radio host will feature first-run content from Beck, Mark Levin, Steven Crowder, Dave Rubin and Candace Owens, among others. The new channel is part of Pluto TV, the free streaming service owned by ViacomCBS.

Essentially a “freemium” model, the free content is intended to help grow subscriptions for Beck’s direct to consumer OTT platform BlazeTV, which will remain the only way to access the complete BlazeTV programming line-up, ad free and on demand.

The conservative talk host founded the multimedia firm after he departed Fox News eight years ago. The free Pluto TV streaming channel expands Blaze Media’s multi-platform reach while also cross-promoting its radio programming, podcasts, web properties and other distribution channels.

Beck’s 9am-noon Eastern daily broadcast radio show is syndicated by Premiere Networks to 400 stations.

“Since the launch of Blaze Media in December of 2018, we have been honored that viewers are increasingly turning to BlazeTV for bold, honest discourse and free expression, and as a more dynamic alternative to traditional cable news programming” Blaze Media CEO Tyler Cardon said in a news release. “We are excited to partner with Pluto TV, which is filling a similar void for consumers who enjoy watching linear TV programming online. Pluto TV is a perfect distribution partner at a time when consumers are utilizing so many new platforms, services and models to access and share the content they crave.”

The Subscription-based BlazeTV includes 22 original shows, including “LevinTV,” hosted by Mark Levin; “Louder with Crowder,” hosted by Steven Crowder; “Glenn TV,” hosted by Glenn Beck; “Unashamed” hosted by Phil and Jase Robertson; “Stu Does America,” hosted by Stu Burguiere; “Relatable” hosted by Allie Beth Stuckey; “The Chad Prather Show,” hosted by Chad Prather; and “Pseudo-Intellectual,” hosted by Lauren Chen.

The decision to jettison the cable TV channel came after its failure to make meaningful inroads in a crowded field that also features conservative outlets like Newsmax TV and One America News Network, not to mention the venerable Fox News.