Glenn Beck’s The Blaze is ditching its traditional cable channel at the end of the year.
That’s according to The Hollywood Reporter, which says The Blaze will maintain its website, radio presence and subscription VOD service. But the decision to jettison the TV channel comes after its failure to make meaningful inroads in a crowded field that also features conservative outlets like Newsmax TV and One America News Network, not to mention the venerable Fox News.
The conservative talk host founded the multimedia firm after he departed Fox News eight years ago. Beck’s 9am-noon Eastern daily broadcast radio show is syndicated by Premiere Networks to 400 stations.
THR’s report says another factor in the decision to shut down the cable channel is that contracts with distributors keep a lot of TV content from being posted online—something that weighs on the business model of The Blaze, which is mostly digital in nature.
Cable companies carrying the channel have been notified that it will soon cease to exist, Blaze Media CEO Tyler Cardon tells THR.
“Yes, we’ve sent notices of non-renewal to our cable partners, whose support we’ve appreciated over the years,” he says. “Given our record growth this year on our direct-to-consumer SVOD business, podcasts, various web properties and other digital distribution channels, it has become a conflict to continue programming a traditional, legacy cable channel.”
The Blaze also finds itself in a hyper-competitive market for conservative news and commentary.
According to Comscore, The Blaze reached 5.9 million unique online visitors in September, slightly ahead of Breitbart News (5.5 million) and The Daily Caller (4.5 million), but light years behind Fox News (95 million).