Houston-based Gow Media is launching a broadcast radio network dedicated exclusively to sports betting. The as yet unnamed network debuts in August and will provide the latest news, insights and analysis around the sports betting markets with access to select content from VSiN, the Vegas Stats & Information Network. Gow will manage the syndication of programming to radio stations across the country.

“Establishing itself as the leader in the sports gambling information industry, VSiN is differentiated not only by delivering the most credible, actionable sports betting news and insights, but also by adding the entertainment factor with a variety of personalities.

“Over the past ten years sports radio has exploded and now there’s a new, younger audience emerging that will use analytics to inform their wagers within the growing regulated betting markets,” VSiN Chairman Dan Mason said in a release. “This new network fits perfectly in that space, combining great personalities and legendary odds makers with sophisticated analytics.”

While a full on-air lineup is still being assembled for the network’s August debut, VSiN programs “Follow The Money,” “A Numbers Game,” “My Guys in the Desert,” “Morning Lines,” “The Green Zone” and “The Edge” will be part of the Monday-Friday programming.

“We think sports betting content is poised for unprecedented growth,” Gow Media CEO David Gow added. “We are excited about the opportunity to help this new network deliver this unique content to an audience hungry for information about the nation’s betting markets.”