With the holidays fully upon us, news of radio stations across the country “doing good” in their communities continues to roll in. Radiothons, toy drives and many other events have proved successful in bringing holiday help, warmth and joy to those in need.
iHeartMedia “106.7 Lite FM” WLTW New York’s second annual “Hope for the Holidays Radiothon” raised $519,000 to benefit Hassenfeld Children’s Hospital at NYU Langone. During the event, held Dec. 19, the station’s on-air personalities including Paul ‘Cubby’ Bryant, Christine Nagy, Helen Little, Nina Del Rio and Rich Kaminski hosted a live broadcast from Hassenfeld Children’s Hospital and encouraged listeners to donate in support of the hospital and the children undergoing treatment. The radiothon featured performances by Elizabeth Chan, The Currents Choir and The Alternate Routes. In addition, several cast members from the “Come From Away” Broadway show stopped by the event and presented the hospital with a donation check. Sponsors for the event included Fidelis Care and “Come From Away.” Listeners can still make donations at litefm.com/hope.
iHeartMedia country WMIL Milwaukee (106.1) collected over 8,000 hats during its first annual “Hatsgiving Drive” to benefit children from pediatric cancer centers. The event featured the station’s on-air personalities Ridder, Scott, Shannen, Quinn, Billy Greenwood, J.R. and Hannah, who encouraged listeners to donate handmade and new purchased hats at the radio station or at various station appearances during November. Since its inception in 2013, Hatsgiving.org has collected over 16,000 hats for 47 pediatric cancer treatment centers across the country, including Children’s Hospital of Wisconsin, treating kids going through childhood cancer treatments.
Cumulus Media sports KNBR-AM/FM San Francisco (680/104.5), the 49ers Foundation and the San Francisco 49ers raised more than $125,000 for local Bay Area youth sports initiatives during the third annual “49ers Foundation Holiday Sports Auction.” The two-day charity auction was Tuesday, Dec. 3, and Wednesday, Dec. 4 and featured on-air appearances by current 49ers running back Raheem Mostert, Super Bowl XXIX Champion Dennis Brown, two-time Pro Bowl Safety Donte Whitner and The 49ers Foundation Executive Director Justin Prettyman.
KNBR has partnered with the 49ers Foundation on the auction for three consecutive years, raising more than $300,000 since its inception in 2017. One hundred percent of the proceeds support the 49ers Foundation non-profit beneficiaries.
For the fourth year in a row, Cox Media Group AC “B98.5” WSB-FM Atlanta gave in-need families a holiday to remember, with the “Tad & Drex’s Merry Little Christmas.” Fifteen families experienced a special day at Georgia Aquarium and had their Christmas lists fulfilled by the station’s generous listeners and sponsors. Morning hosts Tad Lemire, Drex Rener and Kara Leigh asked listeners to nominate families in need who deserved a “Merry Little Christmas.” The 15 families chosen joined the personalities and the B98.5 team for a holiday party at Georgia Aquarium on Saturday, Dec. 14, where they were treated to a holiday meal, games and photos with Santa. Georgia Aquarium also surprised them with annual family memberships.
In Seattle, Sinclair Broadcast Group AC “Star 101.5” KPLZ, news KOMO-AM/FM (1000/97.7) and “Talk Radio 570” KVI, along with KOMO-TV and KUNS-TV held their annual Toy Drive benefiting the Salvation Army on Dec.13. The campaign collected toys and cash donations from the community at three Fred Meyer retail locations and at the station studios in Seattle. Listeners were also encouraged to donate online at the stations’ websites, or to call the phone bank at the studios. Station talent, advertisers and volunteers manned the phones. The final campaign results were $125,000, including a $50,000 matching donation from the Wold Family Foundation, and over 7,000 toys. Toys and cash donations will be used by The Salvation Army to help local families in need this holiday season.
Seton Hall University rock WSOU South Orange, NJ (89.5) broke its previous record by collecting more than 1,200 pounds of food for the Community Food Bank of New Jersey during the station’s annual food drive. Now in its sixth year, the food drive is one of several community service projects the station organizes on an annual basis. The food collected by WSOU will provide over 1,500 meals. In addition to collecting food staples, the station also focused on collecting diapers and feminine hygiene products.
And Hall Communications classic hits “Kool 105” WKOL Burlington-Plattsburgh raised more than $200,000, which will be used to send kids to Camp Ta-Kum-Ta next summer. The five-day “It’s Kool to Send a Kid to Camp” radiothon was hosted by Jon Brooks and Mark Knight.