Which social media site shares the most news consumers with radio? If you guessed Facebook or Twitter, think again. While overall, Facebook outstrips all other social media sites as a source of news, just 24% of Facebook’s news users say they often get news from radio. LinkedIn news users rank the highest of any social platform in also getting news from radio. According to a recent Pew Research Center study, more than one-third of LinkedIn news users (34%) often get news from radio.
Twitter came in second (29%), followed by a two-way tie for third between YouTube and Instagram (both 26%). YouTube has grown as a source of news among social media users, now second only to Facebook. Snapchat ranked lowest: Only 15% of its news users often get news from radio.
“Getting news on social media doesn’t mean that other more traditional pathways to news are ignored,” Pew says in its “News Use Across Social Media Platforms 2017” report. “Many social media news users also get news from a variety of other platforms, although there are some differences among the users of the various sites.”
Overall, 25% of Americans say they often listen to news on radio, 31% sometimes do, 22% hardly ever do and 21% say they never listen to news on radio.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news. Pew chalks this up to the social behemoth’s large user base, compared with other platforms. Specifically, about two-thirds of Americans (66%) use Facebook, and a majority of those users get news on the site, similar to 2016. Looked at as a portion of all U.S. adults, this translates into just under half (45%) of Americans accessing news on Facebook.
As of August 2017, two-thirds (67%) of Americans report they get at least some of their news on social media – with two-in-10 doing so often. This is a modest increase since early 2016, when – during the height of the presidential primaries – 62% of U.S. adults reported getting news from social media. “While a small increase overall, this growth is driven by more substantial increases among Americans who are older, less educated and nonwhite,” Pew says in the report.
Not only have Americans grown somewhat in their use of social media for news overall, but now they are more likely than ever to get news from multiple social media sites. About one quarter of all U.S. adults (26%) get news from two or more social media platforms, up from 18% in 2016 and 15% in 2013.
News users of Instagram, Snapchat and WhatsApp are particularly likely to get news on multiple social networks; at least 90% of their news users obtain news from at least two social media sites.
The study is based on a survey conducted from Aug. 8-21, 2017 with 4,971 U.S. adults who are members of Pew Research Center’s nationally representative American Trends Panel.